The impact of technology and data-driven approaches in the field of digital marketing and advertising is continually increasing. In this context, programmatic advertising stands out…
Amazon PPC (Pay-Per-Click) ads are an effective way to boost your sales and increase brand awareness. However, running a successful campaign requires strategic approaches and…
Zalando stands out as an important platform for e-export because it offers: Access to a Wide European Market: Zalando has a strong presence in many…
In today’s digital world, programmatic technologies are becoming increasingly important for enhancing the effectiveness of advertising and reaching the target audience more accurately. At Marker…
In the world of digital marketing, accurately analyzing and reporting data is one of the cornerstones of running successful campaigns. The integration of Google Analytics…
A performance marketing media plan is a strategic document aimed at promoting a product or service to its target audience to achieve specific objectives. This…
Google has announced that it has updated its cookie policy in accordance with the General Data Protection Regulation (GDPR) applicable in Europe. The revised policy…
In today’s rapidly advancing technological landscape, marketing strategies are constantly evolving. One recent example of this evolution is the emergence of a new digital marketing…
Traditional out-of-home advertising can encompass a wide range of mediums, from massive billboards adorning cityscapes to posters at bus stops. However, with the advancement of…
Special days provide excellent opportunities to boost consumer shopping tendencies. For many businesses, these days offer an ideal time to strengthen digital marketing strategies and…
Health tourism has become a growing industry day by day. Many individuals prefer to cross borders to receive medical treatments and healthcare services. For businesses…
Performance marketing is a digital marketing approach aimed at achieving measurable results directly. This marketing strategy aims to reach specific goals, increase conversions, boost sales,…
In the past months, the video platform Youtube and the e-commerce platform Shopify have reached an agreement for shopping ads. In line with the agreement,…
TikTok is a popular social media app where short-lived videos are usually shared. Users can create and share short videos on dance, singing, comedy, fashion…
Google Performance Max is one of Google’s digital advertising platforms and allows advertisers to advertise on many different channels to better reach their target audience.…
Digital Marker is a Meta Business Partner and works to increase the digital presence of the brand by managing the advertising campaigns suitable for the…
As a Google Premier Partner, Digital Marker manages Google Ads advertising campaigns to help businesses gain more visibility and traffic on Google. The title of…
Shopify offers many email marketing tools to help you manage your emails and send the right messages to your customers at the right times. The…
Data analysis in digital marketing aims to measure the effectiveness and efficiency of marketing activities, understand the expectations and behavior of customers, optimize marketing strategies…
SSP (Server Side Platform) is a server-side technology. Advertisers and publishers use it to target ads based on users’ personal information and to create interactive…
Marketing benefits and uses are their most common aids to amplify analytics. It helps keep your business running, generating more traffic and making it both…
Thanks to SEO, or Search Engine Optimization, you can increase the value of your website and get to the top of the search engines. With…
Digital teams are directly involved in the media planning process of all brands. The digital team supports brand teams with technical issues and media planning…
It is a marketing that is done by various methods on the internet without a salesperson who constantly walks behind you and gives you different…
Influencer means “influencer” and the term early advertising is among its new terms. Influencers are people who can reach a specific target audience for marketing…
Domain authority is a score developed by the new English domain authority Moz. DA is a score that predicts how bold in web search engine…
Twitter had announced Twitter Shops as new features in months. With the feature announced by Twitter for brands serving in the field of e-commerce, brands…
Integrated Marketing Communication tools refer to the integration of various marketing tools such as advertising, online marketing, public relations activities, direct marketing, sales campaigns for…
Yandex Direct is an advertising platform established by Yandex, one of the most used search engines in the world. You can advertise on Yandex with…
With 1.6 billion monthly active users, Facebook is undoubtedly the best platform to measure your growing business. But how can you move forward to make…
