Advertising Guide on TikTok

TikTok is a popular social media app where short-lived videos are usually shared. Users can create and share short videos on dance, singing, comedy, fashion and more, using a range of creative tools on the app. TikTok was created in 2016 by China-based company ByteDance and has millions of users around the world.

TikTok Ads is TikTok’s advertising platform. Through the TikTok Ads platform, brands can publish ads for their target audience. TikTok Ads offers a number of features such as targeting options, ad types, and analytical tools. Thanks to these features, brands can reach TikTok users, increase brand awareness, increase sales or achieve other set goals. TikTok Ads has become an important advertising platform, especially for brands that want to reach younger generation users.

There are many ways to advertise on TikTok and it can be done step by step as follows:

Step 1: Create TikTok Ad Account

To advertise on TikTok, you must first create an ad account. This account allows you to create, manage and monitor your ad campaigns. You can visit to sign up for TikTok Ads Manager.

Step 2: Verify Your Account

Verifying your account is required for you to advertise. To verify your account, go to account settings and upload the documents required by TikTok to verify your identity.

Step 3: Set Targeting Options

Before you create your ad campaigns, you need to determine your target audience. TikTok offers a number of targeting options such as age, gender, interests, geolocation, and even user behavior. By taking advantage of these targeting options, you can ensure that your ad reaches the right people.


Step 4: Choose Your Ad Type

There are many ways to advertise on TikTok. These include options such as In-Feed Ads, Brand Takeovers, Hashtag Challenges, TopView ads. Depending on the purpose of your ad campaign, you can choose the most appropriate ad type.

Step 5: Create Your Ad Content

The content of your ad campaign is extremely important for influencing your target audience. On TikTok, you can create content through short videos. Keeping your content engaging, creative, and entertaining will get users’ attention.

Step 6: Set Your Advertising Budget

Setting the budget for your ad campaign allows you to decide how much to spend. TikTok Ads Manager offers daily and total budget options for your ad campaign. The larger your budget, the more potential views your ad will get.

Step 7: Publish Your Advertising Campaign

After making all the adjustments, you can run your ad campaign. TikTok Ads Manager allows you to track the performance of your ad campaign. After running your ad campaign, monitor the ad’s performance and optimize your campaign by making the necessary changes.

Step 8: Monitor and Optimize Your Ad Campaign Performance

Monitoring the performance of your ad campaign allows you to optimize your advertising budget and strategy. TikTok Ads Manager offers a set of analytical tools to monitor the performance of your ad campaign. By monitoring the performance of your ad campaign, you can increase the impact of your ad.

Advertising on TikTok provides a great opportunity for your brand to reach a potential audience. However, choosing the right targeting, ad type and content is essential to creating a successful ad campaign. In addition, you need to optimize the effectiveness of your campaign by regularly monitoring the performance of your advertising campaign.

To learn about the services provided by Marker Groupe, you can contact us via the  website or via the e-mail address [email protected].

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