Social Media
How to Write Effective Ad Copy: Headline Formulas That Drive Clicks
In today’s digital world, ad copy plays a critical role in helping brands stand out and reach potential customers. But with consumers exposed to thousands…
Digital Media
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Digital Marketing Strategies for Luxury Brands
Luxury brands offer consumers not only a product but also a lifestyle, prestige, and experience. Therefore, digital marketing strategies for luxury brands should differ from…
Ways to Increase Conversion Rates in E-Commerce
The e-commerce sector is growing every day and has become an increasingly competitive field. While brands develop various strategies to reach consumers and boost sales,…
Branding on Social Media
Branding is the process of creating a business identity and distinguishing products or services from competitors. A strong brand is one that has proven its…
Gamified Ads: The New Generation of Advertising That Enhances User Engagement
Traditional advertising formats are increasingly struggling to capture users’ attention and drive engagement. This is where gamified ads come into play. These ad formats, which…
Programmatic Advertising Guide
How Programmatic Advertising Works Programmatic advertising operates with algorithms and real-time bidding (RTB) systems. The process works as follows: Data Collection: Behavioral, demographic, and geographic…
Which Channels Are Used in Performance Marketing Media Planning?
Performance marketing media planning allows brands to reach their target audiences and achieve measurable results. The digital channels used in this model are strategically selected…
Programmatic Advertising: What Is It and How Does It Work?
Programmatic advertising, a rapidly evolving concept in the digital marketing world, is a powerful tool used by brands to reach the right target audience and…
What is DV360 (DoubleClick) Floodlight and What Does It Do?
In the digital marketing world, tracking and analyzing user behavior is crucial for developing effective strategies. Floodlight, a feature of Google’s DV360 (Display & Video…
The Importance of Digital Marketing and Strategies in E-export
In a globalized world, e-export is an effective business model that allows businesses to easily reach international customers. However, in order to succeed in the…
Strengthen Your Brand Strategy with Integrated Digital Marketing
The secret to creating a successful strategy in the digital marketing world lies in achieving harmony and integration across channels. Integrated digital marketing aims to…
Integrating Google Ads and Social Media Ads
In digital marketing strategies, integrating Google Ads and social media ads, rather than focusing on a single platform, is one of the most effective ways…
Using Programmatic Advertising to Strengthen Brand Presence in the Digital Space
The digital world has become a more complex and competitive space for brands than ever before. In this dynamic environment, it is crucial for brands…
Using DOOH to Strengthen Brand Presence in the Digital Space
The digital world has become one of the most critical areas for brands today. Consumers shape their perceptions and make their choices based on the…
How to Build a Successful Brand?
Building a successful brand is critical for establishing a long-term presence in the market and gaining customer loyalty. However, this process requires much more than…
Strengthening Brand Presence in the Digital Space
The digital world has become one of the most critical arenas for brands today. Consumers shape their perceptions and make their choices based on the…
Programmatic Digital Outdoor Advertising
In today’s digital world, programmatic technologies are becoming increasingly important for enhancing the effectiveness of advertising and reaching the target audience more accurately. At Marker…
Facebook Account Security and Protection Against Malware
The security of Facebook accounts is one of the most significant issues facing internet users today. The hijacking of social media accounts can lead to…
Instagram’s New Ad Format: Ad Breaks
Instagram has introduced a new ad format aimed at enriching user experience and providing content creators with more opportunities to earn revenue: “Ad Breaks.” This…
How to Prepare a Performance Marketing Media Plan?
A performance marketing media plan is a strategic document aimed at promoting a product or service to its target audience to achieve specific objectives. This…
CGI Marketing: A Journey into the Future of Digital Marketing
In today’s rapidly advancing technological landscape, marketing strategies are constantly evolving. One recent example of this evolution is the emergence of a new digital marketing…
What is CGI (Computer Generated Imagery)?
With the rapid advancement of computer technology, a groundbreaking technology has emerged in the field of computer graphics and visual effects: Computer Generated Imagery, or…
YouTube Shopping Advertising with Shopify
In the past months, the video platform Youtube and the e-commerce platform Shopify have reached an agreement for shopping ads. In line with the agreement,…
Digital Media Planning Process
Digital teams are directly involved in the media planning process of all brands. The digital team supports brand teams with technical issues and media planning…
What is Digital Marketing?
It is a marketing that is done by various methods on the internet without a salesperson who constantly walks behind you and gives you different…
Marker Influencer | Global Influencer Marketing Solutions
Influencer means “influencer” and the term early advertising is among its new terms. Influencers are people who can reach a specific target audience for marketing…
What Is Google Web Stories and How Is It Created?
Google Web Stories is a visual narrative feature that appears in search results, where the searcher goes to full screen by touching Stories. The stories…
What is Native Advertising and What Does It Do?
Native advertising is advertisements that allow you to reach your target audience without giving the impression of an advertisement by going beyond the ordinary. It…
Glossary of Online Advertising Terms
With the development of technology, digital channels have developed. The way we buy and sell has changed and will continue to change as digital evolves.…