Social Media

How to Write Effective Ad Copy: Headline Formulas That Drive Clicks
In today’s digital world, ad copy plays a critical role in helping brands stand out and reach potential customers. But with consumers exposed to thousands…
In today’s digital world, ad copy plays a critical role in helping brands stand out and reach potential customers. But with consumers exposed to thousands…
Luxury brands offer consumers not only a product but also a lifestyle, prestige, and experience. Therefore, digital marketing strategies for luxury brands should differ from…
The e-commerce sector is growing every day and has become an increasingly competitive field. While brands develop various strategies to reach consumers and boost sales,…
Branding is the process of creating a business identity and distinguishing products or services from competitors. A strong brand is one that has proven its…
Traditional advertising formats are increasingly struggling to capture users’ attention and drive engagement. This is where gamified ads come into play. These ad formats, which…
How Programmatic Advertising Works Programmatic advertising operates with algorithms and real-time bidding (RTB) systems. The process works as follows: Data Collection: Behavioral, demographic, and geographic…
Performance marketing media planning allows brands to reach their target audiences and achieve measurable results. The digital channels used in this model are strategically selected…
Programmatic advertising, a rapidly evolving concept in the digital marketing world, is a powerful tool used by brands to reach the right target audience and…
In the digital marketing world, tracking and analyzing user behavior is crucial for developing effective strategies. Floodlight, a feature of Google’s DV360 (Display & Video…
In a globalized world, e-export is an effective business model that allows businesses to easily reach international customers. However, in order to succeed in the…
The secret to creating a successful strategy in the digital marketing world lies in achieving harmony and integration across channels. Integrated digital marketing aims to…
In digital marketing strategies, integrating Google Ads and social media ads, rather than focusing on a single platform, is one of the most effective ways…
The digital world has become a more complex and competitive space for brands than ever before. In this dynamic environment, it is crucial for brands…
The digital world has become one of the most critical areas for brands today. Consumers shape their perceptions and make their choices based on the…
Building a successful brand is critical for establishing a long-term presence in the market and gaining customer loyalty. However, this process requires much more than…
The digital world has become one of the most critical arenas for brands today. Consumers shape their perceptions and make their choices based on the…
In today’s digital world, programmatic technologies are becoming increasingly important for enhancing the effectiveness of advertising and reaching the target audience more accurately. At Marker…
The security of Facebook accounts is one of the most significant issues facing internet users today. The hijacking of social media accounts can lead to…
Instagram has introduced a new ad format aimed at enriching user experience and providing content creators with more opportunities to earn revenue: “Ad Breaks.” This…
A performance marketing media plan is a strategic document aimed at promoting a product or service to its target audience to achieve specific objectives. This…
In today’s rapidly advancing technological landscape, marketing strategies are constantly evolving. One recent example of this evolution is the emergence of a new digital marketing…
With the rapid advancement of computer technology, a groundbreaking technology has emerged in the field of computer graphics and visual effects: Computer Generated Imagery, or…
In the past months, the video platform Youtube and the e-commerce platform Shopify have reached an agreement for shopping ads. In line with the agreement,…
Digital teams are directly involved in the media planning process of all brands. The digital team supports brand teams with technical issues and media planning…
It is a marketing that is done by various methods on the internet without a salesperson who constantly walks behind you and gives you different…
Influencer means “influencer” and the term early advertising is among its new terms. Influencers are people who can reach a specific target audience for marketing…
Google Web Stories is a visual narrative feature that appears in search results, where the searcher goes to full screen by touching Stories. The stories…
Native advertising is advertisements that allow you to reach your target audience without giving the impression of an advertisement by going beyond the ordinary. It…
With the development of technology, digital channels have developed. The way we buy and sell has changed and will continue to change as digital evolves.…