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Collect Your Data More Freely: How to Implement Server-Side Tagging with GTM?
Google Tag Manager (GTM) has long been a lifesaver for measuring the performance of digital marketing campaigns. However, updated privacy policies, the phasing out of…
Programmatic and Digital Out-of-Home Advertising for Russia
The Russian tourism market represents an important target audience for international brands and requires the use of multiple media channels within advertising strategies. In addition…
Advertising Strategies in Russia for Tourism Brands
The Russian tourism market continues to be an important source of visitors, especially for destinations such as Turkey. When the travel planning processes of Russian…
Microsoft AI Supported Call Center Automation
The Call Center AI GitHub project is a call center solution offered as open source by Microsoft, combining Azure with OpenAI models. This solution enables…
Taxi Advertising in the United Kingdom
Taxi advertising offers an eye-catching option for brands looking to stand out in urban outdoor advertising. In particular, London’s iconic black cabs can circulate throughout…
Netflix Will Leverage Amazon’s Shopping Data for Ad Targeting
As data-driven targeting becomes increasingly important in digital advertising, investments by streaming platforms in advertising ecosystems are strengthening performance marketing on the Connected TV (CTV)…
New Advertising Format for the DOOH Market in Russia
The Russian market offers a rapidly diversifying and expanding visibility landscape for digital out-of-home (DOOH) advertising, ranging from city centers to public transportation hubs. New…
Meta Click Attribution Update
In digital advertising, accurately measuring the impact of campaigns is critical for brands. Meta has announced an important update to its click attribution system to…
A New Era in Google Search AI Mode
Google has introduced AI Mode, a feature that moves beyond the traditional list-of-links search experience and aims to make user interactions more contextual and interactive.…
Accelerate Your Business Processes with Google AI
Artificial intelligence is fundamentally transforming the way work is done in the digital world. Google AI tools provide efficiency for both individuals and businesses in…
What is Google Antigravity and How Is It Used?
Artificial intelligence is accelerating production and decision-making processes in the digital world. AI tools are actively used in many areas, from content creation to campaign…
$100 Billion AI Chip Deal Between Meta and AMD
Meta, the parent company of Facebook and Instagram, has signed an approximately $100 billion multi-year chip agreement with Advanced Micro Devices (AMD) to strengthen its…
What Is AI Marketing and How Is It Used?
Digital marketing is evolving into a faster, data-driven ecosystem. In this transformation process, AI marketing tools help advertisers make more accurate decisions. They accelerate campaign…
7 Artificial Intelligence Applications That Create Value for Advertising and Marketing Professionals
In today’s digital ecosystem, artificial intelligence marketing applications have evolved beyond being just a trend and have become a strategic necessity that provides competitive advantage.…
What Is AI Creative and How Is It Used?
In today’s digital marketing landscape, speed and data have become the keys to success. At the center of this transformation is AI creative, the process…
The Era of Social Channels in Google Search Console
Google announced a new feature that has started to display performance data of social channels within Search Console Insights. This update indicates an approach to…
Manage Your Advertising Performance from a Single Center with GeminiAI Advertising
In the world of digital advertising and business management, reading data correctly is the finest line between success and failure. While many platforms present complex…
TikTok Next 2026: New Trends for Brands
The TikTok Next 2026 Trend Report clearly signals a shift in digital marketing—from a technology-driven mindset to one centered on human instincts. The key concept…
What Is Loyalty? How Is It Built?
In digital marketing, loyalty refers to customers who engage with a brand and continue to prefer it by demonstrating repeat purchase behavior over time. The…
What Is UCP (Universal Commerce Protocol) in the Google–Shopify Partnership?
Universal Commerce Protocol (UCP) is a next-generation commerce protocol developed through the collaboration between Google and Shopify. It enables e-commerce data to be shared through…
Lead-Focused Growth in the Healthcare Sector with TikTok Ads
TikTok has gone beyond being just a social media platform for healthcare and medical tourism brands. Developments in user behavior and advertising infrastructure have transformed…
The Advertising Era Officially Begins on ChatGPT
OpenAI has officially announced that it will begin testing advertising integration on the ChatGPT platform. According to the statement, ads will be shown to free…
How Should GEO Focused Content Be Written?
GEO-focused content writing should be based not on ranking information for search engines, but on producing clear, verifiable, and structured information blocks that answer engines…
What Is GEO?
GEO (Generative Engine Optimization) is the practice of structuring content not only to rank in search engines, but to be used as a direct source…
What Is Meta Andromeda?
The Meta Andromeda update represents a fundamental redesign of the ads retrieval engine within the Meta Ads ecosystem, which determines which ads are shown to…
Consistency Works on Social Media Because It Removes Friction
Photo via Adobe Stock Most social media advice focuses on how to stand out. Bright visuals. Clever captions. Timely posts. What’s discussed far less often…
The Framework of Ministry of Trade Supports for Brands Selling on Amazon
Selling through Amazon offers a significant scaling and market access advantage for brands in Turkey considering e-export. However, it is important to clarify a critical…
What Are the Differences Between Connected TV and Addressable TV?
The differences between Connected TV and Addressable TV are among the most frequently asked topics by brands looking to invest in programmatic TV today. In…
What Is Addressable TV? A Guide to Personalized TV Advertising
AdWhat Is Addressable TV? A Guide to Personalized TV Advertising Addressable TV is a model of TV advertising where commercials can be personalized using household-…
Meta Acquires AI Startup Manus
Facebook and Instagram’s parent company, Meta, has acquired Manus, a startup developing general-purpose AI agents, as part of its strategy to expand AI investments. Meta…