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What Is Loyalty? How Is It Built?
In digital marketing, loyalty refers to customers who engage with a brand and continue to prefer it by demonstrating repeat purchase behavior over time. The…
What Is UCP (Universal Commerce Protocol) in the Google–Shopify Partnership?
Universal Commerce Protocol (UCP) is a next-generation commerce protocol developed through the collaboration between Google and Shopify. It enables e-commerce data to be shared through…
Lead-Focused Growth in the Healthcare Sector with TikTok Ads
TikTok has gone beyond being just a social media platform for healthcare and medical tourism brands. Developments in user behavior and advertising infrastructure have transformed…
The Advertising Era Officially Begins on ChatGPT
OpenAI has officially announced that it will begin testing advertising integration on the ChatGPT platform. According to the statement, ads will be shown to free…
How Should GEO Focused Content Be Written?
GEO-focused content writing should be based not on ranking information for search engines, but on producing clear, verifiable, and structured information blocks that answer engines…
What Is GEO?
GEO (Generative Engine Optimization) is the practice of structuring content not only to rank in search engines, but to be used as a direct source…
What Is Meta Andromeda?
The Meta Andromeda update represents a fundamental redesign of the ads retrieval engine within the Meta Ads ecosystem, which determines which ads are shown to…
Consistency Works on Social Media Because It Removes Friction
Photo via Adobe Stock Most social media advice focuses on how to stand out. Bright visuals. Clever captions. Timely posts. What’s discussed far less often…
The Framework of Ministry of Trade Supports for Brands Selling on Amazon
Selling through Amazon offers a significant scaling and market access advantage for brands in Turkey considering e-export. However, it is important to clarify a critical…
What Are the Differences Between Connected TV and Addressable TV?
The differences between Connected TV and Addressable TV are among the most frequently asked topics by brands looking to invest in programmatic TV today. In…
What Is Addressable TV? A Guide to Personalized TV Advertising
AdWhat Is Addressable TV? A Guide to Personalized TV Advertising Addressable TV is a model of TV advertising where commercials can be personalized using household-…
Meta Acquires AI Startup Manus
Facebook and Instagram’s parent company, Meta, has acquired Manus, a startup developing general-purpose AI agents, as part of its strategy to expand AI investments. Meta…
What Is Connected TV? Advantages of CTV in Advertising
Connected TV is a next-generation media environment that allows digital content and ads to be viewed on internet-connected televisions. Operating through smart TVs, gaming consoles,…
How Do Addressable TV Ads Increase Performance?
Addressable TV was long described as “more targeted TV.” However, the impact it creates on the performance side is not limited to targeting precision alone.…
Household-Based Advertising Targeting with Addressable TV
Addressable TV is a long-needed breaking point in television advertising. The ability to show different ads to different households watching the same program transforms TV…
How to Build an Omnichannel Media Strategy with Connected TV?
Connected TV (CTV) had long been discussed as a “rising channel.” Today, however, it is now at the center. Because CTV is not just a…
A Strategic Perspective on Apple Maps Advertising
Apple’s growth on the advertising side and the strength of its ecosystem are no longer a surprise to anyone. This structure, in which hardware, software,…
Alphabet to Acquire Data Center and Energy Infrastructure Company Intersect
Alphabet, Google’s parent company, announced that it has signed an agreement to acquire Intersect, a company providing data center and energy infrastructure solutions, for $4.75…
Personalized Advertising Experience on Connected TV
Connected TV (CTV) was long defined as “digital television.” Today, however, what truly makes the difference is not the screen itself, but the relationship it…
Electronic Arts Changes Hands in a $55 Billion Mega Deal
U.S.-based game company Electronic Arts (EA) is being acquired at a valuation of $55 billion by an investment consortium consisting of Saudi Arabia’s Public Investment…
Direct Access to GA4 Identity Data in Google Tag Manager
Google Tag Manager (GTM) has rolled out a long-awaited update for analytics teams working with GA4: it is now possible to directly access GA4’s core…
FIFA and Netflix Announce a New Game-Focused Partnership
As the boundaries between entertainment and sports continue to blur, FIFA and Netflix Games have made a notable move. As FIFA prepares for the 2026…
What Is In-Game Advertising? Types, Formats, and Advantages
What Is In-Game Advertising? In-game advertising is a digital advertising model that involves purchasing advertising spaces within games and integrating brands into the gaming experience.…
Meta Search Uplift: A New Way to Measure Search Behavior
Meta has introduced a new measurement approach that aims to close a long-debated gap in performance marketing: Search Uplift. This new model seeks to evaluate…
Shopify Virtual POS and Payment Infrastructure in Turkey: Current Status and Solutions
Integration and Payment Realities for Turkey The line between e-commerce and physical retail has long been blurred. However, in the Turkish market, this transformation does…
Amazon Global Sales Strategy: How to Choose Between the US, Canada, and Europe?
Selling on Amazon is one of the most effective ways for brands to grow on a global scale.However, the most critical question is this:Which market…
Next-Generation Communication and Advertising Strategies for Brands at the 2026 FIFA World Cup
The 2026 FIFA World Cup will not only be a sporting event; it will be one of the rare moments when the global attention economy…
How to Define the Right Target Audience with Addressable TV
The process of defining a target audience in Addressable TV is the most critical step in making television advertising data-driven and measurable. Addressable TV targeting…
A Current Perspective on Connected TV Advertising
Connected TV (CTV) advertising has long been part of the digital advertising ecosystem. However, as we approach 2026, the renewed attention on CTV is driven…
Where Is Marketing Headed After 3rd-Party Cookies?
In the digital marketing world, third-party cookies have long formed the backbone of targeting, measurement, and personalization strategies. Google’s plans regarding these cookies in the…