Location-Based Ads on Yandex Maps and Yandex Navi
Today, digital marketing strategies center not only on users’ online footprints but also on their movements in the physical world. Reaching consumers as they pass…
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Brand Logo Advertising in Yandex Maps and Yandex Navi Search Menu
Today, the consumer journey to physical stores and businesses largely begins on digital maps. Would you like to capture your target audience’s attention before they…
Showcase Your Brand During Every Journey with Yandex Navigation Ads
As mobile technologies and digital map applications become an integral part of everyday life, drivers’ attention during route navigation has emerged as one of the…
Which Channels Are Used in Performance Marketing Media Planning?
Performance marketing media planning allows brands to reach their target audiences and achieve measurable results. The digital channels used in this model are strategically selected…
Maximizing Ad Efficiency with Yandex Ads ROAS
One of the key metrics for success in digital advertising is the return you get from the budget you spend. ROAS (Return on Ad Spend)…
What is Yandex Direct and How to Use it?
Yandex Direct is an advertising platform established by Yandex, one of the most used search engines in the world. You can advertise on Yandex with…