Today, the consumer journey to physical stores and businesses largely begins on digital maps. Would you like to capture your target audience’s attention before they even type a single word, and ensure they can easily navigate to your location? This is precisely where one of the most effective map advertising formats comes into play: “Brand Logo in the Search Menu.”
As Marker Groupe, we project how you can outshine your competitors by bringing your brand to the Yandex search menu, and we offer the unique advantages this advertising model will bring to your business.
What is a Brand Logo in the Search Menu?
This format is an advertising model that allows advertisers to feature their own logos within the category list that Yandex Maps and Yandex Navi users see the moment they open the screen to perform a search.
Users encounter your brand logo before making any search queries. When the logo is clicked, all branches belonging to your business are displayed on the map. Users can then select their desired location, access the business information card, and create a route with a single tap.
Key Advantages of Using a Brand Logo
- Ensures Instant Visibility: Your logo appears on the screen before users even start searching. This means immediate recognition for your brand.
- Drives Foot Traffic to Physical Stores: Users who click on the logo can view all your stores or branches on the map, accelerating their visit.
- Creates an Exclusive Advertising Space: By taking your place in this premium area reserved only for select brands in each category, you can reinforce your digital prestige and leadership in your industry.
- Boosts Brand Awareness: Your logo is displayed directly and passively on the search page, without requiring the user to touch the keyboard or enter any keywords.
How Does the Yandex Maps and Yandex Navi System Work?
- Your branded visual appears directly in the category list on the search screen of Yandex Maps and Yandex Navi.
- When a user clicks on your logo, all locations belonging to your business are listed on the map.
- The information card for the selected location opens.
- The user can start navigation or review business details with a single tap.
Being part of the users’ search journey from the very first step on Yandex Maps and Yandex Navi grants greater visibility to your brand’s physical locations. If you want your brand to stand out in Yandex Maps and Yandex Navi advertising spaces, you can contact us for the right media planning and campaign management. For detailed information, you can visit our website at MarkerGroupe.com or reach out to us at hello@markergroupe.com.
