Amazon, yapay zekâ destekli alışveriş asistanı Alexa ile Alışveriş (Alexa for Shopping) özelliğini beta Amazon has launched its AI-powered shopping assistant feature, Alexa for Shopping, in Türkiye as a beta version. Accessible through the Amazon Türkiye mobile app and Amazon.com.tr, the new feature allows users to research products, compare options, and make purchasing decisions through a conversational experience.
What Does Alexa for Shopping Offer?
Alexa for Shopping enables users to discover products and evaluate different options by asking questions in natural language. Using Amazon’s product information, customer reviews, and data from across the internet, the assistant provides support in the following areas:
- Product discovery: Product recommendations based on user needs and specific criteria.
- Product comparison: Evaluation of prices, technical specifications, and customer reviews.
- Category research: Learning about the features to consider when exploring a new product category.
- Personalized recommendations: Product suggestions based on age, interests, and usage expectations.
The feature is available free of charge to all customers signed in to their Amazon accounts. It can be accessed through the Alexa icon in the bottom-right corner of the mobile app or the Alexa section at the top of the website.
Interest in AI-Powered Shopping Is Growing
According to the E-Commerce Standards Index research conducted by Amazon Türkiye in collaboration with the Data Institute, 50% of consumers who shopped online in the past six months are open to using AI-powered shopping features. In the research, price tracking at 33% and summarization of customer reviews at 27% stand out among the most prominent use cases.
This development demonstrates how product discovery and purchasing decisions in e-commerce are evolving through AI-powered experiences.
What Does This Mean for E-Commerce Brands?
The growing adoption of AI-powered shopping assistants increases the importance of product content and catalog data for brands selling on Amazon. Product titles, descriptions, technical specifications, images, and customer reviews are becoming important sources of information throughout users’ product discovery and comparison processes.
Therefore, product listing optimization, content quality, and Amazon SEO are becoming increasingly important for adapting to the evolving shopping experience.
At Marker Groupe, we take a holistic approach to product listings, content optimization, and advertising processes for brands operating on the Amazon marketplace.
For more information about our services, you can visit MarkerGroupe.com or contact us at hello@markergroupe.com.
