Taking the First Step into E-Export with Shopify: Essential Settings for the European Market

Starting e-export with Shopify offers a fast and efficient path for brands aiming to expand into the European market. However, to succeed in your target market, it’s essential to configure some key settings properly. Here are the fundamental points to consider specifically for Europe:

1. Set Your Store Language and Currency

To reach customers in Europe, translate your store into English or the local language of your target country. With Shopify Markets, you can display country-specific currencies (Euro, Pound, etc.), making the checkout process smoother.

2. Shipping and Delivery Settings for Europe

Choosing the right logistics partners is crucial for deliveries within Europe. Integrate options like DHL, UPS, or Turkey-based PTT International to optimize delivery times. Use Shopify Shipping or third-party apps to automate shipping fee calculations.

3. VAT (Value Added Tax) Settings

VAT is mandatory when selling in EU countries. From your Shopify admin panel, enable VAT settings for intra-EU sales. If you’re registered for OSS (One Stop Shop), taxes can be calculated automatically according to EU regulations.

4. Use Shopify Translate for Multilingual Support

With the Shopify Translate & Adapt app, you can make your store multilingual. This allows customers to view products in their native language, boosting trust and engagement.

5. Localize Payment Methods for Europe

Popular European payment systems like PayPal, Klarna, and Stripe can be easily integrated with Shopify. This enhances trust at checkout and reduces cart abandonment rates.

Complying with the GDPR regulations of the European Union is mandatory. Your store must include cookie policies, user consent notices, and privacy statements.

7. SEO and Localized Marketing Content

Optimize your SEO strategy with keywords that match search behaviors in Europe. You can also create targeted campaigns for specific countries via Google Shopping and Meta Ads.

Expanding into Europe with Shopify is a technically accessible and profitable process. However, without the right configurations and localization, this potential can’t be fully realized. With the right strategy and setup, cross-border success is closer than ever!

To learn about the services provided by Marker Groupe, you can contact us via the MarkerGroupe.com website or via the e-mail address hello@markergroupe.com.