Which Channels Are Used in Performance Marketing Media Planning?
Performance marketing media planning allows brands to reach their target audiences and achieve measurable results. The digital channels used in this model are strategically selected…
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Maximizing Ad Efficiency with Yandex Ads ROAS
One of the key metrics for success in digital advertising is the return you get from the budget you spend. ROAS (Return on Ad Spend)…
What is Yandex Direct and How to Use it?
Yandex Direct is an advertising platform established by Yandex, one of the most used search engines in the world. You can advertise on Yandex with…