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Data-Driven Steps in Your Marketing Strategy with Google Analytics
Success in the digital world is no coincidence. The right strategy is shaped by the right data. Google Analytics is one of the most powerful…
Sector Analysis
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GA4 Funnel Analysis: Track User Behaviors Step by Step
Funnel analysis is an important tool for tracking the steps users take to reach a goal. Conducting funnel analysis with Google Analytics 4 (GA4) helps…
Shopify and Global Marketplaces: Integration Methods for Amazon, Zalando, and More
Shopify not only enables you to sell through your own website but also allows you to expand into global marketplaces. By integrating with platforms like…
Taking the First Step into E-Export with Shopify: Essential Settings for the European Market
Starting e-export with Shopify offers a fast and efficient path for brands aiming to expand into the European market. However, to succeed in your target…
Expanding Globally with Amazon: Selling in Germany, France, and the Netherlands
Amazon holds a significant share of the global e-commerce market and maintains a strong presence across Europe. Among its top European markets are Germany, France,…
Conversion-Focused Approaches for Google Ads Campaigns in Educational Institutions
Google Ads is a powerful tool that can help educational institutions reach the right audience and increase student enrollment. However, for successful campaigns, it’s not…
Patient Acquisition with Google Ads in the Health and Medical Tourism Sector
The health and medical tourism sector is undergoing a significant transformation, especially with the widespread use of the internet. Google Ads is a powerful digital…
BigQuery + GA4: Unlock the Power of Deep Analytics and Predictive Intelligence
In the digital marketing landscape, data lies at the heart of every decision. While Google Analytics 4 (GA4) offers valuable insights into user behavior and…
Search Console + Google Analytics: Deep Analysis Through the Power of Integration
In the world of SEO, using the right tools to understand your website’s performance and improve your strategy is crucial. While Google Search Console and…
Augmented Reality in the Retail Sector: Innovation in the Shopping Experience
Augmented reality (AR) stands out as an innovative technology that transforms the shopping experience in the retail sector. By allowing consumers to virtually try on…
Digital Marketing Trends and Expectations in the E-Commerce Sector for 2024
The e-commerce sector continues to evolve with the dynamic nature of digital marketing strategies. 2024 stands out as a year driven by rapid advancements, where…
Digital Advertising in the Education Sector: Ways to Improve Customer Experience
Digital advertising has become an effective tool for reaching prospective students and increasing brand awareness in the education sector. Through digital platforms, educational institutions aim…
Evolution of Retail in Germany: Is It an Opportunity for Turkish Textile Chains?
Last week, the bankruptcy filing of Germany’s most prestigious retail company, KaDeWe, came as a shock to many Germans. However, for some, it wasn’t surprising.…