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Automating Email Marketing with Shopify (Klaviyo & Mailchimp)
In the world of e-commerce, email marketing is an indispensable tool for strengthening customer relationships and boosting sales. Thanks to powerful email marketing platforms like…
Shopify Integrations: Popular Solutions to Strengthen Your E-Commerce
Shopify is a powerful platform that helps e-commerce businesses grow with its wide range of integration options. We have compiled the most popular solutions you…
Digital Marketing Strategies for Luxury Brands
Luxury brands offer consumers not only a product but also a lifestyle, prestige, and experience. Therefore, digital marketing strategies for luxury brands should differ from…
What is BigQuery and What Does It Do?
Today, data plays a critical role in business decision-making processes. Big data analytics has become essential for companies seeking a competitive advantage. BigQuery, Google Cloud’s…
Google Tag Manager Containers Will Now Automatically Load Google Tags!
Google has announced that, as of April 10, 2025, Google Tag Manager (GTM) containers will automatically load Google tags. This update aims to simplify tag…
Google SGE (Search Generative Experience) and Its Impact on SEO
To enhance the search experience with artificial intelligence, Google has developed an innovative feature called Search Generative Experience (SGE). This system provides users with more…
AI-Powered SEO: Understanding Google’s RankBrain Algorithm
Google continuously improves its algorithms to make search results more accurate and user-focused. One of these advancements is RankBrain, introduced in 2015. RankBrain has become…
Ways to Increase Conversion Rates in E-Commerce
The e-commerce sector is growing every day and has become an increasingly competitive field. While brands develop various strategies to reach consumers and boost sales,…
Programmatic Buying in Digital Advertising
Programmatic advertising is a technology that automates the ad buying process using artificial intelligence and data analytics. This system ensures that ads reach the right…
Data-Driven Marketing Strategies
In today’s digital age, rapid technological advancements have introduced a new dimension to the marketing world. Traditional marketing methods are increasingly being replaced by smarter,…
Branding on Social Media
Branding is the process of creating a business identity and distinguishing products or services from competitors. A strong brand is one that has proven its…
Gamified Ads: The New Generation of Advertising That Enhances User Engagement
Traditional advertising formats are increasingly struggling to capture users’ attention and drive engagement. This is where gamified ads come into play. These ad formats, which…
Yandex Ads Ecomm+: The New Name of Efficiency for E-Commerce
As the digital advertising world constantly evolves, efficiency and result-oriented approaches have become top priorities for e-commerce brands. At this point, Yandex Ads Ecomm+ offers…
How to Maximize Your E-Commerce Performance with Yandex Ads?
Yandex is a powerful ecosystem that reaches millions of users worldwide. Founded in 1997, Yandex is more than just a search engine—it stands out in…
Programmatic Advertising Guide
How Programmatic Advertising Works Programmatic advertising operates with algorithms and real-time bidding (RTB) systems. The process works as follows: Data Collection: Behavioral, demographic, and geographic…
Which Channels Are Used in Performance Marketing Media Planning?
Performance marketing media planning allows brands to reach their target audiences and achieve measurable results. The digital channels used in this model are strategically selected…
What is Performance Marketing Media Planning?
Performance Marketing Media Planning is a strategy aimed at reaching the target audience through the right channels, at the right time, and in the most…
Innovations in Shopify and the E-Commerce World: A Strong Start to 2025
The digital commerce world is hosting exciting developments every week. Especially Shopify, with its Winter ’25 Edition, has introduced significant updates, making waves in the…
Programmatic Advertising: What Is It and How Does It Work?
Programmatic advertising, a rapidly evolving concept in the digital marketing world, is a powerful tool used by brands to reach the right target audience and…
What is Display & Video 360 (DV360) and What Does It Do?
In the ever-evolving world of digital marketing, programmatic advertising is an essential tool for brands seeking to optimize their advertising strategies. One of the most…
What is DV360 (DoubleClick) Floodlight and What Does It Do?
In the digital marketing world, tracking and analyzing user behavior is crucial for developing effective strategies. Floodlight, a feature of Google’s DV360 (Display & Video…
The Top 9 Programmatic Advertising Platforms
Programmatic advertising is one of the most powerful methods used in digital marketing to achieve fast and effective results. Selecting the right platform allows brands…
Selling Internationally on Zalando: Tips for Success in the European Market
For brands aiming to grow in e-commerce and establish a strong foothold in the European market, Zalando offers an unparalleled opportunity. Operating in over 20…
Steps to Selling on Amazon: A Beginner’s Guide
Entering the world of e-commerce successfully often involves selling on one of the world’s largest marketplaces, like Amazon. Selling on Amazon allows you to reach…
The Importance of Digital Marketing and Strategies in E-export
In a globalized world, e-export is an effective business model that allows businesses to easily reach international customers. However, in order to succeed in the…
Shopify Agency Turkey Partner | Marker Groupe
Choosing the right platform is crucial for building a successful online store in the e-commerce world. Shopify is a powerful e-commerce platform used by more…
Maximizing Ad Efficiency with Yandex Ads ROAS
One of the key metrics for success in digital advertising is the return you get from the budget you spend. ROAS (Return on Ad Spend)…
How to Speed Up Your E-Export Processes with Shopify
E-export, the process of selling products online to international markets, is a rapidly growing business model that offers opportunities for global expansion. Shopify provides a…
Lead-Oriented Advertising Campaigns
One of the most crucial aspects of digital marketing strategies is reaching the right target audience and generating high-quality leads (potential customers). Lead-oriented advertising campaigns…
Strengthen Your Brand Strategy with Integrated Digital Marketing
The secret to creating a successful strategy in the digital marketing world lies in achieving harmony and integration across channels. Integrated digital marketing aims to…