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Scroll Tracking, Button Clicks, Form Submissions: Interaction Tracking with GTM
Want to strengthen your marketing strategy by tracking user interactions on your website? Google Tag Manager (GTM) offers a flexible, code-free solution for tracking scroll…

How to Interpret and Fix Error Reports in Google Search Console
Want to identify technical issues that affect your website’s performance on Google? Google Search Console (GSC) provides detailed Error Reports that alert you to crawl…

How to Use the URL Inspection Tool in GSC & Its Impact on Page Indexing
Want to check whether your website is properly indexed on Google? Or curious why a specific page isn’t showing up in search results? That’s where…

How to Monitor Your Website’s Performance with Google Search Console
Curious about how your website performs in search engines but not sure where to start? That’s exactly where Google Search Console (GSC) comes in. This…

Google Consent Mode 2.0: Step-by-Step Integration Guide with GTM
In digital marketing, data collection, analysis, and ad optimization are critically important. However, due to increased sensitivity around user privacy and evolving legal regulations, every…

Creating a Keyword Strategy with Google Search Console Data
Do you want to focus on the right keywords to increase your website’s organic traffic? This is exactly where Google Search Console (GSC) comes into…

What You Need to Know About the Craftgate Shopify E-Commerce Module
For businesses engaging in e-commerce with Shopify infrastructure, the smooth operation of payment systems is critical for the sustainability of sales processes. Shopify stores operating…

Tips for Using HTML on Trendyol for Effective Product Promotion
When selling on Trendyol, having product descriptions that are eye-catching and professional directly influences your customers’ purchasing decisions. By using HTML to format your product…

Digital Marketing Guide for Luxury Brands
Luxury brands must go beyond traditional marketing methods to establish a strong presence in the digital world. Carefully crafted strategies are essential to meet the…

Web and Social Media Design Approaches of Luxury Brands
Luxury brands in the digital world prioritize both aesthetic perception and user experience. Brand image is strengthened through carefully designed visuals and effective user interactions.…

HTML Banner Strategies for More Clicks and Sales
In the world of digital marketing, HTML banners are one of the most important visual advertising tools used by brands to increase engagement and boost…

Shopify Integrations: Popular Solutions to Strengthen Your E-Commerce
Shopify is a powerful platform that helps e-commerce businesses grow with its wide range of integration options. We have compiled the most popular solutions you…

Digital Marketing Strategies for Luxury Brands
Luxury brands offer consumers not only a product but also a lifestyle, prestige, and experience. Therefore, digital marketing strategies for luxury brands should differ from…

E-Posta Pazarlamasını Shopify ile Otomatik Hale Getirme (Klaviyo & Mailchimp)
E-ticaret dünyasında müşteri ilişkilerini güçlendirmek ve satışları artırmak için e-posta pazarlaması vazgeçilmez bir araçtır. Shopify mağazanızla entegre çalışan Klaviyo ve Mailchimp gibi güçlü e-posta pazarlama…

What is BigQuery and What Does It Do?
Today, data plays a critical role in business decision-making processes. Big data analytics has become essential for companies seeking a competitive advantage. BigQuery, Google Cloud’s…

Google Tag Manager Containers Will Now Automatically Load Google Tags!
Google has announced that, as of April 10, 2025, Google Tag Manager (GTM) containers will automatically load Google tags. This update aims to simplify tag…

Google SGE (Search Generative Experience) and Its Impact on SEO
To enhance the search experience with artificial intelligence, Google has developed an innovative feature called Search Generative Experience (SGE). This system provides users with more…

AI-Powered SEO: Understanding Google’s RankBrain Algorithm
Google continuously improves its algorithms to make search results more accurate and user-focused. One of these advancements is RankBrain, introduced in 2015. RankBrain has become…

Ways to Increase Conversion Rates in E-Commerce
The e-commerce sector is growing every day and has become an increasingly competitive field. While brands develop various strategies to reach consumers and boost sales,…

Programmatic Buying in Digital Advertising
Programmatic advertising is a technology that automates the ad buying process using artificial intelligence and data analytics. This system ensures that ads reach the right…

Data-Driven Marketing Strategies
In today’s digital age, rapid technological advancements have introduced a new dimension to the marketing world. Traditional marketing methods are increasingly being replaced by smarter,…

Branding on Social Media
Branding is the process of creating a business identity and distinguishing products or services from competitors. A strong brand is one that has proven its…

Gamified Ads: The New Generation of Advertising That Enhances User Engagement
Traditional advertising formats are increasingly struggling to capture users’ attention and drive engagement. This is where gamified ads come into play. These ad formats, which…

Yandex Ads Ecomm+: The New Name of Efficiency for E-Commerce
As the digital advertising world constantly evolves, efficiency and result-oriented approaches have become top priorities for e-commerce brands. At this point, Yandex Ads Ecomm+ offers…

How to Maximize Your E-Commerce Performance with Yandex Ads?
Yandex is a powerful ecosystem that reaches millions of users worldwide. Founded in 1997, Yandex is more than just a search engine—it stands out in…

Programmatic Advertising Guide
How Programmatic Advertising Works Programmatic advertising operates with algorithms and real-time bidding (RTB) systems. The process works as follows: Data Collection: Behavioral, demographic, and geographic…

Which Channels Are Used in Performance Marketing Media Planning?
Performance marketing media planning allows brands to reach their target audiences and achieve measurable results. The digital channels used in this model are strategically selected…

What is Performance Marketing Media Planning?
Performance Marketing Media Planning is a strategy aimed at reaching the target audience through the right channels, at the right time, and in the most…

Innovations in Shopify and the E-Commerce World: A Strong Start to 2025
The digital commerce world is hosting exciting developments every week. Especially Shopify, with its Winter ’25 Edition, has introduced significant updates, making waves in the…

Programmatic Advertising: What Is It and How Does It Work?
Programmatic advertising, a rapidly evolving concept in the digital marketing world, is a powerful tool used by brands to reach the right target audience and…