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What is A/B Testing and How Is It Done?
A/B testing is an experimental method used in digital marketing strategies to help make the most accurate decisions. It allows you to compare two different…
Why Is Shopify Preferred? The New Standard of E-Commerce in 2025
In 2025, e-commerce is no longer just a sales channel—it’s at the core of brands’ growth strategies. As competition intensifies, choosing the right e-commerce infrastructure…
Conversion Tactics From Click to Cart in Back to School Campaigns
The Back to School season is one of the most critical marketing opportunities of the year for brands looking not only for traffic but for…
What is Appsflyer and What Is It Used For?
When it comes to mobile app marketing, measuring the success of campaigns and accurately analyzing user acquisition is critical not only for efficient budget use…
What is Adjust and What Is It Used For?
In an increasingly competitive mobile app market, accurately analyzing user acquisition, campaign performance, and return on ad spend (ROAS) is fundamental to building a successful…
What is Firebase Analytics and What Is It Used For?
For mobile app developers and digital marketing teams, accurately collecting, analyzing, and acting on user data is crucial. Firebase Analytics (officially known as Google Analytics…
What Are WhatsApp Ads and How Are They Used?
In the world of digital marketing, the ways to communicate with consumers in a more personal, faster, and effective manner are constantly evolving. One of…
Netflix Ads Are Now Available on DV360
A major development has occurred in the world of digital advertising: Netflix’s premium ad inventory is now programmatically accessible through Google DV360. This integration, currently…
Back to School Strategies in Google & Meta Ads
As the summer holiday ends, the back to school season marks a period of renewed activity for both brands and consumers. Especially, Google and Meta…
Effective Press Release Management for Brands by PR News Market
Increasing media visibility and establishing a reliable communication strategy for brands has become much easier. PR News Market provides brands with the opportunity to deliver…
What Is Influencer Marketing and How Can It Be Used Effectively?
In the digital age, one of the most effective methods brands use to reach their target audience is influencer marketing. This strategy involves individuals with…
How to Increase Organic Traffic?
Organic traffic is one of the most valuable sources in digital marketing. Users who visit your website without you spending a budget on advertising are…
New Feature from Shopify: Image ALT Texts Can Now Be Translated
In today’s rapidly globalizing world of digital commerce, multilingual content management is no longer just a preference—it’s a necessity for many brands. Shopify has released…
Google Analytics 2025 Updates
In the world of digital marketing, the key to success lies in making data-driven decisions and managing budgets efficiently. As of 2025, Google Analytics has…
What Has Changed in Google Analytics?
The world of digital analytics has undergone a significant transformation with the updates Google Analytics announced this summer. The innovations revealed in June and July…
What Are Meta Campaign Objectives?
Meta continues to be one of the most effective platforms in digital advertising. Meta ads, which help businesses reach their target audiences, can be structured…
What Is a Lookalike Audience and How Is It Created?
A Lookalike Audience is a powerful advertising technology that allows you to target new users who share similar characteristics with your existing customers. This method,…
The Impact of Moving Your Infrastructure to Shopify on Brand Trust
In e-commerce, brand trust is a critical factor that directly affects customer loyalty and sales. Changing your infrastructure is one of the most important moves…
How to Measure AI Traffic with Google Analytics
AI-powered bots and automation systems now make up a significant portion of web traffic. However, when this type of traffic gets mixed with real user…
What Is Remarketing and What Is It Good For?
In the digital world, competition among brands is increasing day by day. It’s just as important to retain users as it is to attract them.…
Is It Possible to Switch to Shopify Without Losing Your Current Theme and Design?
Platform değişikliği yapmak, e-ticaret dünyasında önemli bir karardır. Teknik alt yapının yanı sıra görsel kimliğin korunması, kullanıcı alışkanlıklarının devam ettirilmesi ve markanın estetik dilinin yitirilmemesi…
What is Google Looker Studio and What Is It Used For?
We are living in the age of data. Marketing, sales, customer experience, and even content strategies are all shaped by data-driven decisions. However, no matter…
What is GA4 and What Does It Do?
GA4 is not just an analytics tool; it’s a powerful solution to understand user behavior, enhance marketing strategies, and make more informed business decisions. With…
What is Google Vertex AI Video?
In today’s world, video content has become one of the most powerful tools in digital marketing, playing a critical role in brand awareness and user…
What is Google Al Moode?
The digital marketing world is constantly evolving, and each new technology makes advertising strategies more efficient. One of Google’s most talked-about recent technologies is Google…
What Are HTML5 Ads?
In today’s digital world, capturing users’ attention is more challenging than ever. Traditional banner ads no longer create the desired impact. This is exactly where…
Strengthen Your Digital Campaigns with Google Web Designer
Today, the success of digital marketing campaigns is directly linked not only to strategy but also to visual impact. One of the most effective ways…
The Impact of Switching to Shopify on Your E-Commerce Strategies
Success in the e-commerce world is not limited to offering quality products or competitive prices. The infrastructure you use directly influences many strategic decisions, from…
Marker Groupe Attended the Amazon Ads Masters Partner Event
On June 25th, Marker Groupe proudly participated in the Amazon Ads Masters Partner event. As one of the few certified partner agencies in Turkey, we…
The Top 9 CRM Apps That Will Multiply Your Shopify Success
As competition in the e-commerce world increases every day, a successful Shopify store stands out not only with quality products but also with strong relationships…