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New Feature from Shopify: Image ALT Texts Can Now Be Translated
In today’s rapidly globalizing world of digital commerce, multilingual content management is no longer just a preference—it’s a necessity for many brands. Shopify has released…
Google Analytics 2025 Updates
In the world of digital marketing, the key to success lies in making data-driven decisions and managing budgets efficiently. As of 2025, Google Analytics has…
What Has Changed in Google Analytics?
The world of digital analytics has undergone a significant transformation with the updates Google Analytics announced this summer. The innovations revealed in June and July…
What Are Meta Campaign Objectives?
Meta continues to be one of the most effective platforms in digital advertising. Meta ads, which help businesses reach their target audiences, can be structured…
What Is a Lookalike Audience and How Is It Created?
A Lookalike Audience is a powerful advertising technology that allows you to target new users who share similar characteristics with your existing customers. This method,…
The Impact of Moving Your Infrastructure to Shopify on Brand Trust
In e-commerce, brand trust is a critical factor that directly affects customer loyalty and sales. Changing your infrastructure is one of the most important moves…
How to Measure AI Traffic with Google Analytics
AI-powered bots and automation systems now make up a significant portion of web traffic. However, when this type of traffic gets mixed with real user…
What Is Remarketing and What Is It Good For?
In the digital world, competition among brands is increasing day by day. It’s just as important to retain users as it is to attract them.…
Is It Possible to Switch to Shopify Without Losing Your Current Theme and Design?
Platform değişikliği yapmak, e-ticaret dünyasında önemli bir karardır. Teknik alt yapının yanı sıra görsel kimliğin korunması, kullanıcı alışkanlıklarının devam ettirilmesi ve markanın estetik dilinin yitirilmemesi…
What is Google Looker Studio and What Is It Used For?
We are living in the age of data. Marketing, sales, customer experience, and even content strategies are all shaped by data-driven decisions. However, no matter…
What is GA4 and What Does It Do?
GA4 is not just an analytics tool; it’s a powerful solution to understand user behavior, enhance marketing strategies, and make more informed business decisions. With…
What is Google Vertex AI Video?
In today’s world, video content has become one of the most powerful tools in digital marketing, playing a critical role in brand awareness and user…
What is Google Al Moode?
The digital marketing world is constantly evolving, and each new technology makes advertising strategies more efficient. One of Google’s most talked-about recent technologies is Google…
What Are HTML5 Ads?
In today’s digital world, capturing users’ attention is more challenging than ever. Traditional banner ads no longer create the desired impact. This is exactly where…
Strengthen Your Digital Campaigns with Google Web Designer
Today, the success of digital marketing campaigns is directly linked not only to strategy but also to visual impact. One of the most effective ways…
The Impact of Switching to Shopify on Your E-Commerce Strategies
Success in the e-commerce world is not limited to offering quality products or competitive prices. The infrastructure you use directly influences many strategic decisions, from…
Marker Groupe Attended the Amazon Ads Masters Partner Event
On June 25th, Marker Groupe proudly participated in the Amazon Ads Masters Partner event. As one of the few certified partner agencies in Turkey, we…
The Top 9 CRM Apps That Will Multiply Your Shopify Success
As competition in the e-commerce world increases every day, a successful Shopify store stands out not only with quality products but also with strong relationships…
10 Advantages of Shopify: Everything You Need to Know Before Switching Your Platform
Switching to a new e-commerce platform is not an easy decision. Every business tries to choose the right infrastructure based on different needs such as…
What is Amazon DSP? Discover Its Power for Brands
In today’s world where digital advertising is becoming increasingly competitive, one of the most effective ways to reach the target audience directly is through programmatic…
Discover the Power of Advertising with Amazon DSP
In the competitive world of e-commerce and digital marketing, having the right tools is essential to gain an edge. Amazon DSP (Demand-Side Platform) is a…
The Power of SEO on Shopify: No Visibility, No Sales
Shopify, with its user-friendly interface and fast infrastructure, hosts thousands of brands around the world. However, a well-designed store alone does not guarantee sales. Real…
Meta’s WhatsApp Update: 3 New Tools in the Updates Tab
As of June 16, 2025, WhatsApp introduces three major features in the “Updates” tab, transforming the platform beyond just a messaging app. These updates, aimed…
Discover the Power of Location in Programmatic Advertising with Hyperlocal Targeting
In today’s digital advertising landscape, delivering the right message to the right person at the right time is essential—but there’s one more critical element: the…
Facebook Pixel vs Conversions API: Hidden Differences, Invisible Costs
Conversion data has always been at the heart of digital advertising. However, as data collection methods evolve, marketers’ strategies are being reshaped as well. Two…
What is Google AI Agent? The New Frontier of Business Transformation
As technology continues to reshape the business world, artificial intelligence (AI) solutions lie at the heart of this transformation. Google AI Agent stands out as…
How Does AI Max for Search Campaigns Work?
Google AI Max is built on two key features that enhance performance by dynamically capturing user intent: Search Term Matching and Asset Optimization. These features…
Smart Bidding: Boosting Performance in Digital Advertising with Intelligent Bidding Strategies
Brands aiming for more efficient results in digital advertising are increasingly shifting from manual optimization to automated models. At the heart of this transformation are…
Google Marketing Live 2025: The New Face of Marketing in the Age of Artificial Intelligence
Google Marketing Live 2025 marked a turning point in the digital marketing world, with artificial intelligence (AI) at its core. The event highlighted innovations offered…
Reliable AI Is Possible with Looker’s Semantic Layer
In today’s rapidly evolving landscape of artificial intelligence (AI) and business intelligence (BI), the accuracy and consistency of data-driven decisions are more critical than ever.…