Social Media
If you want to reach your target audience with your mobile app, Google Ads’ Universal App Campaigns (UAC) feature is one of the most effective tools for this purpose. UAC allows you to promote your app across all Google platforms (Search Network, YouTube, Google Play, Gmail, Display Network). Moreover, instead of manual targeting, it works with automated optimization for conversion-focused results.
1.What is UAC?
Universal App Campaigns (UAC) are a specialized ad format designed to maximize app downloads and in-app actions. By leveraging Google’s machine learning, UAC automatically optimizes the most effective combinations of:
- Ad copy
- Visuals/videos
- Target audience
- Budget and bidding
This eliminates the need for manual adjustments, allowing you to achieve optimal performance with minimal effort.rformansa ulaşabilirsiniz.
2. Choose Your Campaign Objective
When creating a UAC campaign, you need to select a primary objective:
App Installs: Focuses on increasing app downloads.
In-App Actions: Aims to trigger specific user behaviors (e.g., signing up, making purchases).
User Value: Targets acquiring high-value users (e.g., frequent shoppers).
Campaign optimization varies depending on your chosen objective.
3. Prepare Your Creative Assets
Google automatically generates various ad variations for UAC campaigns. Therefore, it’s essential to provide the following elements:
- Short and long text variations
- High-quality images
- Horizontal and vertical videos (15-30 seconds)
- App store links
These materials should be designed to appeal to different user groups.
4. Targeting and Optimization
UAC does not use traditional targeting methods. Instead, it automatically identifies the most suitable audience based on your app’s history and user behavior.
Bidding Strategy:
By setting a target cost per install (tCPI) or target cost per action (tCPA), you can ensure more efficient use of your budget.
Machine Learning:
Over time, the system analyzes which users download and engage with your app, and optimizes ad delivery accordingly.
5. Measure Performance
Monitor your campaign results in detail using tools like Google Ads and Firebase:
- Number of installs
- In-app actions
- Cost per acquisition (CPA)
- Lifetime value (LTV)
Based on this data, you can refine your ad creatives and bidding strategies.
If you want to boost your mobile app’s visibility and acquire the right users, UAC campaigns offer a smart and automated solution. Supported by the right assets, these campaigns make high-quality user acquisition much easier.ir.
You can contact us via our website at MarkerGroupe.com or by email at hello@markergroupe.com to learn more about Marker Groupe’s development services.
