Instagram has introduced a new ad format aimed at enriching user experience and providing content creators with more opportunities to earn revenue: “Ad Breaks.” This new feature enables the display of short, non-skippable ads at specific points during video content presented to viewers. In this blog post, we will detail what Ad Breaks are, how they work, and what they mean for users and content creators.
What are Ad Breaks?
Ad Breaks are short, non-skippable ads shown at certain moments during videos watched on Instagram. These ads are typically limited to a few seconds and are designed to be presented without significantly interrupting the video-watching experience or distracting viewers. Ad Breaks offer new opportunities for both content creators and advertisers.
How Do Ad Breaks Work?
Ad Breaks are automatically inserted into videos that exceed a certain length. Ads are displayed either at natural pause points in the video or at specific points designated by the content creator. The system works as follows:
- Video Length and Eligibility: Ad Breaks are generally suitable for videos longer than 3 minutes. This format is not used for shorter videos.
- Ad Placement: Content creators can choose where ads will appear in their videos or use Instagram’s automatic placement feature.
- Revenue Sharing: Ad revenue is shared between content creators and Instagram, which motivates creators to produce high-quality content.
Advantages of Ad Breaks
- Revenue Source for Content Creators: Ad Breaks provide content creators with an opportunity to monetize their videos. This can be a significant source of income, especially for users with a large following who regularly produce content.
- Increased Visibility for Advertisers: Advertisers can reach a broader audience with Ad Breaks. Non-skippable ads ensure that brands’ messages are fully conveyed to viewers.
- User Experience: Strategically placed short ads do not significantly impact the video-watching experience. This approach offers a smoother viewing experience compared to long ad breaks or repetitive ad series.
What Does This Mean for Users?
While Ad Breaks introduce a slight change in the video-watching experience, this change is minimal. The non-skippable nature of the ads means viewers will have brief pauses, but the short duration of the ads is planned to minimize any potential disruption.
Instagram’s Ad Breaks feature offers a new revenue model for content creators while allowing advertisers to more effectively reach their target audiences. For users, this ad format maintains a sustainable video-watching experience with minimal interruptions. This new feature contributes to a more dynamic and profitable ecosystem on the platform for both content creators and advertisers.
Don’t forget to share your thoughts and experiences with the new Ad Breaks feature!
