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Data-Driven Steps in Your Marketing Strategy with Google Analytics
Success in the digital world is no coincidence. The right strategy is shaped by the right data. Google Analytics is one of the most powerful…
Digital Transformation
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GA4 Funnel Analysis: Track User Behaviors Step by Step
Funnel analysis is an important tool for tracking the steps users take to reach a goal. Conducting funnel analysis with Google Analytics 4 (GA4) helps…
Who’s Clicking, Scrolling, Watching? Analyzing User Behavior with GA4
GA4 (Google Analytics 4) offers a much deeper user analysis beyond simple page view counts. Understanding what, how much, and how users consume content on…
Using Google Ads for Mobile App Promotion: A Guide to UAC Campaigns
If you want to reach your target audience with your mobile app, Google Ads’ Universal App Campaigns (UAC) feature is one of the most effective…
Remarketing Strategies: Re-target with Google Ads
Remarketing in Google Ads is a powerful digital advertising strategy that allows you to re-target users who have visited your website or app but have…
Google Ads Audience Types: Detailed Demographics, Affinity, and Intent-Based Segmentation
In Google Ads, success isn’t just about a catchy headline or eye-catching visual — it’s about reaching the right person at the right time. Google’s…
Abandon Cart Recovery Strategies: With Shopify Examples
In e-commerce, 70% of users abandon their shopping carts without completing the purchase. However, it’s possible to recover these losses with effective strategies. Platforms with…
Digital Marketing Strategies for Luxury Brands
Luxury brands offer consumers not only a product but also a lifestyle, prestige, and experience. Therefore, digital marketing strategies for luxury brands should differ from…
What is BigQuery and What Does It Do?
Today, data plays a critical role in business decision-making processes. Big data analytics has become essential for companies seeking a competitive advantage. BigQuery, Google Cloud’s…
Google Tag Manager Containers Will Now Automatically Load Google Tags!
Google has announced that, as of April 10, 2025, Google Tag Manager (GTM) containers will automatically load Google tags. This update aims to simplify tag…
How to Speed Up Your E-Export Processes with Shopify
E-export, the process of selling products online to international markets, is a rapidly growing business model that offers opportunities for global expansion. Shopify provides a…
Strengthen Your Brand Strategy with Integrated Digital Marketing
The secret to creating a successful strategy in the digital marketing world lies in achieving harmony and integration across channels. Integrated digital marketing aims to…
Data Analytics and Big Data: New Opportunities for Businesses
In the digital age, data has become one of the most valuable assets for businesses. The increasing volume and variety of data have created a…
Digital Transformation Strategies: Preparing Companies for the Future
Digital transformation is the process of strategically using technology to restructure business models, operational processes, and customer interactions. This transformation is crucial for companies to…
Augmented Reality in the Retail Sector: Innovation in the Shopping Experience
Augmented reality (AR) stands out as an innovative technology that transforms the shopping experience in the retail sector. By allowing consumers to virtually try on…
The Use of Robotic Process Automation (RPA) in Business Processes
In today’s business environment, companies are increasingly turning to various automation solutions to enhance efficiency, reduce costs, and minimize errors. One such solution is Robotic…