Contact

Social Media

space_background-1024x677-1

Differences Between Sponsored Products, Sponsored Brands, and Amazon DSP

When advertising on Amazon, understanding the different campaign types is essential for sellers and brands to reach their goals. The three main advertising solutions—Sponsored Products, Sponsored Brands, and Amazon Demand-Side Platform (DSP)—each serve distinct purposes. Here’s a breakdown of what each type does and when it should be used.

Purpose:

  • Designed to promote individual products.
  • Increases visibility in search results and on product detail pages.

Best For:

  • Sellers aiming to boost product visibility and drive sales.
  • Conversion-focused campaigns promoting specific items.

Key Features:

  • Uses a Cost-Per-Click (CPC) model.
  • Provides real-time performance reporting.
  • Flexible campaign structure with keyword targeting and automatic targeting options.

Purpose:

  • Ideal for general brand promotion and showcasing multiple products simultaneously.
  • Includes branded headline ads featuring your logo and custom messaging.

Best For:

  • Businesses looking to increase brand awareness.
  • Brands wanting to promote multiple products or categories in one ad campaign.

Key Features:

  • Allows budget control at the campaign level.
  • Displays your brand logo, custom headlines, and a product selection.
  • Offers detailed data for click and conversion analysis.

Amazon DSP (Demand-Side Platform)

Purpose:

  • Used for large-scale campaigns involving display ads, video ads, and other media formats.
  • Operates across both on-Amazon and off-Amazon platforms.

Best For:

  • Brands with broader, brand-building strategies.
  • Advertisers needing advanced targeting by geography, demographics, or customer interests.

Key Features:

  • Operates through real-time bidding (RTB).
  • Enables both performance-driven and awareness-based ad goals.
  • Offers flexible and scalable solutions, ideal for brands with higher ad budgets.

When to Use Each Ad Type

  • For Quick Sales: Use Sponsored Products and focus on keyword-based targeting.
  • For Building Brand Value: Choose Sponsored Brands to highlight your logo and a product carousel.
  • For Large-Scale Campaigns: Use Amazon DSP for retargeting and cross-channel campaigns.

Optimization Tips

  • Sponsored Products: Use negative keywords to prevent unnecessary ad spend.
  • Sponsored Brands: Include your top 3 best-selling products in the carousel.
  • DSP: Increase conversions by targeting “cart abandoners” with tailored offers.

Each ad type serves a unique marketing objective.
Sponsored Products focus on boosting specific product sales,
Sponsored Brands enhance brand visibility, and
Amazon DSP is best suited for broad, media-rich campaigns.

To run successful Amazon advertising campaigns, it’s crucial to define your business goals and choose the right ad format accordingly. By regularly analyzing and optimizing your campaigns, you can make the most of Amazon’s advertising tools—ensuring efficient use of your budget and maximized sales performance.

To learn about the services provided by Marker Groupe, you can contact us via the  MarkerGroupe.com  website or via the e-mail address hello@markergroupe.com.

Related Posts