The Advertising Era Officially Begins on ChatGPT
OpenAI has officially announced that it will begin testing advertising integration on the ChatGPT platform. According to the statement, ads will be shown to free…
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Read MoreThe Advertising Era Officially Begins on ChatGPT
The Framework of Ministry of Trade Supports for Brands Selling on Amazon
Selling through Amazon offers a significant scaling and market access advantage for brands in Turkey considering e-export. However, it is important to clarify a critical…
Meta Acquires AI Startup Manus
Facebook and Instagram’s parent company, Meta, has acquired Manus, a startup developing general-purpose AI agents, as part of its strategy to expand AI investments. Meta…
Alphabet to Acquire Data Center and Energy Infrastructure Company Intersect
Alphabet, Google’s parent company, announced that it has signed an agreement to acquire Intersect, a company providing data center and energy infrastructure solutions, for $4.75…
Electronic Arts Changes Hands in a $55 Billion Mega Deal
U.S.-based game company Electronic Arts (EA) is being acquired at a valuation of $55 billion by an investment consortium consisting of Saudi Arabia’s Public Investment…
FIFA and Netflix Announce a New Game-Focused Partnership
As the boundaries between entertainment and sports continue to blur, FIFA and Netflix Games have made a notable move. As FIFA prepares for the 2026…
Adobe – ChatGPT Integration Officially Announced: A New Era in Creative Workflows
Adobe has announced that Photoshop, Adobe Express, and Acrobat are now directly integrated into ChatGPT a significant step that reshapes creative production processes. With this…
Pantone’s “Cloud Dancer” Selection and the Simplification Effect on Global Design Trends
The global design world’s growing trend toward simplicity in recent years continues to directly shape color preferences. In this period marked by the pursuit of…
The Great Acquisition Battle: Competition Intensifies for Warner Bros Discovery
The acquisition process for Warner Bros Discovery (WBD) continues to stir major reactions across the media industry. Shortly after the announcement that Netflix had reached…
Meta Announced New Advertising Model to Comply with EU Regulations
Meta is making a significant change to Facebook and Instagram in order to comply with the European Union’s technology and data privacy regulations. The company…
Top Digital Marketing Trends of 2026: Insights from Google Experts
As we approach the end of 2025, the marketing world has already shifted its focus to 2026. Rapid advancements in artificial intelligence are fundamentally reshaping…
New Rules for Websites in the Healthcare Sector
The regulations published in the Official Gazette make it mandatory for all institutions and professionals operating in the healthcare sector to urgently review their websites,…
Shopify Quick Login Feature Is Now Available
In the e-commerce world, user experience is becoming increasingly important every day. Shopify’s new update makes the shopping process easier and more secure for both…
GA4 Cost Data Import Feature Is Now Available
A new era in digital marketing analytics is beginning. With the release of the Cost Data Import update, Google Analytics 4 (GA4) has taken a…
Marker Groupe Took Its Place at the AWS Cloud Day Turkey 2025 Event
AWS Cloud Day Turkey, held on September 24, 2025, at Zorlu PSM, brought together the most important topics in the world of cloud computing. Turkey’s…
Boost Your Conversions with Microsoft Clarity on Your Shopify Store
A major innovation for Shopify users: Microsoft Clarity now offers a newly developed app specifically for Shopify, providing store owners with more in-depth user analytics…
How Are Consumer Preferences Changing in the United Kingdom Furniture Sector?
The furniture sector in the United Kingdom (UK) has been undergoing a rapid and remarkable transformation in recent years. Consumer expectations, concerns about sustainability, and…
Netflix Ads Are Now Available on DV360
A major development has occurred in the world of digital advertising: Netflix’s premium ad inventory is now programmatically accessible through Google DV360. This integration, currently…
Google Analytics 2025 Updates
In the world of digital marketing, the key to success lies in making data-driven decisions and managing budgets efficiently. As of 2025, Google Analytics has…
What Has Changed in Google Analytics?
The world of digital analytics has undergone a significant transformation with the updates Google Analytics announced this summer. The innovations revealed in June and July…
Marker Groupe Attended the Amazon Ads Masters Partner Event
On June 25th, Marker Groupe proudly participated in the Amazon Ads Masters Partner event. As one of the few certified partner agencies in Turkey, we…
Google Marketing Live 2025: The New Face of Marketing in the Age of Artificial Intelligence
Google Marketing Live 2025 marked a turning point in the digital marketing world, with artificial intelligence (AI) at its core. The event highlighted innovations offered…
Google Analytics April 2025 Updates
Google Analytics continues to be an essential tool for digital marketers thanks to its robust data analysis and user behavior tracking capabilities. As of April…
Google’s New SEO Favorite: AVIF
The visual nature of the digital world has increased the demand for fast-loading, high-quality content. Image file sizes directly impact website performance and SEO rankings.…
Instagram’s New Ad Format: Ad Breaks
Instagram has introduced a new ad format aimed at enriching user experience and providing content creators with more opportunities to earn revenue: “Ad Breaks.” This…
Google Analytics 4 and Meta Advertising Platform Integration
In the world of digital marketing, accurately analyzing and reporting data is one of the cornerstones of running successful campaigns. The integration of Google Analytics…
Evolution of Retailin Germany: Is It an Opportunity for Turkish Textile Chains?
Last week, the bankruptcy filing of Germany’s most prestigious retail company, KaDeWe, came as a shock to many Germans. However, for some, it wasn’t surprising.…
Google Introduces CMP Partner Program – A New Step in Cookie Management
Google has introduced the “Google CMP Partner Program” to enhance interaction and collaboration in the Cookie Management Platform (CMP) domain. This new program includes a…
Google Updated its Cookie Policy within the Scope of GDPR!
Google has announced that it has updated its cookie policy in accordance with the General Data Protection Regulation (GDPR) applicable in Europe. The revised policy…
SaaS Based Marketing Automation Provider MMP Seed Investment!
SaaS based marketing automation MMP (Marker Marketing Platform); It is in pre-seed investment tour as an automation that can segment customers according to behavioral and…