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A New Era in Google Ads: What Are Search Max Campaigns and How Do They Work?

Increasing both efficiency and reach in Google Ads campaigns is a common goal for every advertiser. This is where “Search Max” comes into play. Search Max enhances your traditional Search Network campaigns with AI-powered tools, enabling you to reach more users while delivering more relevant ads.

  1. Search Term Matching
    This setting can be toggled on or off at the campaign and ad group levels. When enabled, it combines the advantages of Broad Match and Dynamic Search Ads. Your website content, ad copy, and URLs are used as targeting signals. This allows your ads to appear not just for your selected keywords, but also for a broader range of relevant queries. When disabled, only the keywords and RSAs you’ve added will be used for targeting.
  2. Text and URL Optimization
    This feature is divided into two main components:
  • Automatically Created Assets: Based on your headlines and descriptions, AI generates new ad elements. The most relevant text is automatically selected based on the user’s query.
  • Final URL Expansion: It scans all of your landing pages and offers the most relevant URL for the click. While your manually set URLs remain intact, the automatic expansion helps improve both reach and performance.

If you disable these two sub-settings, your ads will be shown only with the RSAs you’ve defined.

3. New Controls at the Ad Group Level

  • Location and Brand Filters: You can prioritize queries based on specific geographic areas or brand-related terms to optimize campaign performance in critical segments.
  • Ad Scheduling and Frequency: In alignment with automated assets, you can test the highest-converting time slots during the day or week, and dynamically adjust ad frequency for better results.

4. Advanced Reporting Tools

  • Landing Page Report: Displays the performance of both manual and automatically generated URLs, helping you identify underperforming pages and uncover improvement opportunities.
  • Search Terms Report: Provides a detailed list of new queries your campaign has reached, along with which assets were triggered.
  • Additional Keyword Value: Breaks down the extra traffic generated by Search Max’s expansion settings beyond your original keywords.

How Does Search Max Work?

  • Data Collection: User queries, asset performance, and landing page behavior are instantly fed into Google’s machine learning system.
  • How the System Learns: This data is used to build personalized signal models at the campaign level.
  • Dynamic Matching: The most relevant combination of ad copy and landing page is selected in real time for each query.
  • Continuous Improvement: With every update, the system refines its optimization strategy by learning from past performance.

Search Max helps you strike a new balance in digital advertising by expanding reach while maintaining relevance.
With this AI-powered approach, your campaigns present their “best version” for every search.

To learn more about Marker Groupe’s development services, please visit our website at MarkerGroupe.com or contact us via email at hello@markergroupe.com.

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