As mobile technologies and digital map applications become an integral part of everyday life, drivers’ attention during route navigation has emerged as one of the most strategic marketing opportunities for brands.
Being visible while users are actively using navigation allows brands to reach the right audience at the right moment, supporting both physical store traffic and digital engagement.
What Are Yandex Navigation Billboards?
Yandex Navigation Billboards are branded advertising placements integrated into the interfaces of Yandex Maps and Yandex Navi. This format enables brands to gain prominent visibility through eye-catching visual placements while users are navigating routes or exploring the map.
The billboards are seamlessly integrated into the application’s interface, attracting the attention of potential customers driving nearby. In Türkiye, 44% of navigation app users use Yandex Navi, making it the country’s second most popular navigation application.
Position Your Brand at the Right Place, at the Right Time
Billboard ads displayed on Yandex Navigation provide an effective visibility solution for advertisers looking to increase brand awareness. When users tap on the advertising label displayed on the map, they can interact directly with your brand and access the information they need in just one step.
Drive Potential Customers to Your Store
The Billboard feature increases your brand’s visibility by placing your physical location along the daily routes of potential customers. Naturally integrated into the map experience, these billboards attract drivers’ attention without disrupting their navigation and guide them directly to your business. By leveraging the power of location-based marketing, you can increase brand awareness while attracting drivers with immediate purchase intent to your store, ultimately converting physical traffic into sales.
Encourage Action with a Single Tap
When the advertisement opens, users can be presented with two of the following three call-to-action options:
- Call: Enables users to contact your business directly by phone. In addition, the call tracking feature allows you to monitor campaign performance.
- Visit Website: Directs users to a landing page containing campaign details, special offers, or promotions, extending the digital experience.
- Find on Map: Allows users to view all locations where they can redeem your offer or visit your stores directly on the map.
Increase Engagement with Location-Based Advertising
Yandex Navigation Billboards bring together digital and physical touchpoints by making your brand visible while drivers are actively following their routes. With location-based targeting, you can reach potential customers in the right area, strengthen brand awareness, and generate measurable results by encouraging users to call your business, visit your website, or navigate to the nearest point of sale.
If you would like your brand to become part of the map experience on Yandex Maps and Yandex Navi, contact us for strategic media planning and campaign management. For more information, visit MarkerGroupe.com or reach us at hello@markergroupe.com.
