Ozon Marketplace: The New Way to Sell from Turkey to Russia

In recent years, Russia has presented an undeniable opportunity for Turkish brands looking to expand into global markets. Thanks to powerful e-commerce platforms like Ozon, this process has become more accessible and manageable. So, what is the Ozon marketplace, and how can Turkish businesses sell through this platform?

What is Ozon?

Ozon, founded in 1998 as an online bookstore in Russia, has grown to become one of the country’s largest e-commerce platforms, offering a wide range of products across categories such as electronics, fashion, cosmetics, and home goods. Since opening its doors to third-party sellers in 2018, Ozon has quickly transformed into a marketplace model similar to Amazon.

Today, more than 85% of Ozon’s product assortment comes from third-party sellers. This is where Ozon Global comes into play.

What is Ozon Global?

Ozon Global is an international sales program that allows sellers from different countries to offer their products to the Russian market. Through this program, a Turkish brand can list and sell its products on Ozon without having to establish a company in Russia.

How to Sell on Ozon from Turkey?

Here are the basic steps to start selling on Ozon:

1. Create a Seller Account:
   You can register for free at seller.ozon.com/tr. There is no need to establish a company in Russia.
2. Product Listing:
   You can list your products with descriptions in Russian or English. Ozon provides language support to assist with this process.
3. Logistics Planning:
   There are two options available:
   Ship the products yourself
   Use Ozon’s Fulfillment service (FBO) by sending your products to their warehouses and letting them handle the logistics.
4. Payment Collection:
   Ozon processes payments twice a month. You can receive your earnings in EUR, USD, or other supported currencies..

What Are the Advantages of Ozon?

• A Gateway to Russia: Turkish products are gaining popularity among Russian consumers, especially those who are growing tired of Chinese marketplace options.
• Easy Integration: Ozon is compatible with platforms like Shopify and WooCommerce, making it easier for sellers to sync their online stores.
• Extensive Shipping Network: Thanks to Ozon’s own logistics infrastructure, deliveries are faster and more secure.
• Low Competition – High Demand: Unlike platforms like Amazon or eBay, Ozon has less intense competition, but there is strong demand from buyers.

Best-Selling Products on Ozon

Popular categories on Ozon include:

• Fashion & Apparel
• Jewelry & Accessories
• Home and Kitchen Products
• Electronic Devices
• Cosmetics & Personal Care

Turkish textiles, natural cosmetic products, and kitchenware are especially in high demand in the Russian market.

Why Should You Be on Ozon?

The Russian market is still an unsaturated e-commerce space. For Turkish manufacturers and brands, it offers a logistically close and culturally receptive environment. Ozon acts as a bridge, providing maximum market access with minimal entry costs for those looking to tap into this growing opportunity.

For information about Marker Groupe’s services, you can contact us through the MarkerGroupe.com website or via email at hello@markergroupe.com.