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How to Conduct Competitor Analysis on Amazon: Discover Opportunities with Real Data

When selling on Amazon, monitoring your competitors and identifying market gaps are key to business growth. With a well-executed competitor analysis, you can strengthen your strategy and better meet customer needs. Here’s your step-by-step guide:

1. Why Should You Conduct a Competitor Analysis?

  • Spot Market Trends: Discover which products are popular and what features customers value most.
  • Define Your Pricing Strategy: Analyze competitor pricing to stay competitive.
  • Identify Weaknesses: Use customer complaints to improve your own products.

2. How to Identify Your Competitors

  • Keyword Research: List top-ranking products for your target keywords (e.g., “wireless earbuds”).
  • Amazon’s “Customers Also Bought” Section: Analyze similar products shown on your product page.
  • Brand-Based Analysis: Track leading brands in your product category.

3. Tools for Competitor Analysis

a) Jungle Scout

  • Product Database: Shows monthly sales volume, pricing, and review count for competitor products.
  • Keyword Tracker: Analyzes which keywords your competitors are ranking for.

b) Helium 10

  • X-Ray Tool: Reveals competitor listing details (title, description, keywords).
  • Trend Graphs: Displays how product popularity changes over time.

c) AMZScout

  • Price Tracking: Monitors real-time price changes of competitor products.
  • Stock Monitoring: Tracks inventory levels of competitor listings.

4. Five Key Factors to Analyze

a) Product Listing Optimization

  • Title & Description: What keywords are used in competitor titles?
  • Images: How many? What quality? Do they include lifestyle images?

b) Pricing & Promotions

  • Daily Price Changes: Are competitors offering discounts? When?
  • Coupons & Lightning Deals: How often are campaigns run, and how effective are they?

c) Customer Reviews & Ratings

  • Average Rating: How many stars do competitor products have?
  • Negative Reviews: What are the most common complaints (e.g., shipping delays, poor quality)?

d) Advertising Strategies

  • Sponsored Products: Which keywords are they targeting?
  • Ad Copy: How do they highlight product features?

e) Delivery & Customer Service

  • Prime Eligibility: Do competitor products offer fast delivery with Prime?
  • Return Policy: Are their return terms more favorable than yours?

5. How to Interpret the Data

  • SWOT Analysis: List your competitors’ strengths and weaknesses.
  • Identify Market Gaps: For example, if competitors don’t emphasize “fast delivery,” focus on that in your strategy.
  • Price Flexibility: Define a competitive price range based on your costs.

6. Continuous Monitoring & Updates

Amazon is a dynamic marketplace. On a monthly basis:

  • Track new competitors.
  • Re-evaluate keyword trends.
  • Adjust your strategy based on customer feedback.

Competitor analysis on Amazon isn’t a one-time task — it’s an ongoing process. Use the right tools to collect accurate data, turn weaknesses into opportunities, and adopt a customer-centric strategy.
Remember: To beat your competitors, you must first understand them.

To learn about the services provided by Marker Groupe, you can contact us via the  MarkerGroupe.com  website or via the e-mail address hello@markergroupe.com.

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