UI is the interface design of user experience oriented software. It provides interaction between the user and the software used. A good interface design easily serves the purpose of the visitor and ensures that it meets the needs of the person visiting the site. At this point, designers should be solution-oriented people and analyze the user’s experience and make improvements to increase their time on the site.
Web Interface Design (UI) is very important especially for companies in today’s world where visuality is dominant. In this period when the production-consumption relations, the factors that push the purchasing behavior, and the user experience dynamics have changed like never before, it has become very difficult to acquire customers, retain existing customers and create brand loyalty. It was inevitable that the presence of brands in digital channels would evolve in this direction. The work on UI and UX design, which was not considered much before, has increased.
UI is the designs that provide the right direction for your website users to spend longer time on your site and offer quality interaction. Visibility is in the foreground. It is designed in line with the needs determined after your detailed customer analysis.
The web interface is simple and understandable; font, color, image etc. pleasing to the eye with means; It’s important to feel good and be remembered. In particular, the first point where we welcome the user; The homepage should have a golden ratio in the combination of design – content – visual, which gives answers to basic questions and gives an idea about the whole website.
It is important to note that the website can work on all desktop and mobile screens, and that the responsive criteria are met at the maximum level, taking into account the opening speed, browser and versions. Otherwise, even the best design in the world will be useless.
If your web interface design is too complex or does not appeal to the target audience, users cannot find the information or services they are looking for and can easily navigate from your site without interacting with you.
As much as transforming your website, which you have built in your dream world, into a design with a creative perspective; It is also extremely important to meet the needs of your customers and to have a sustainable interaction with them.
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