Social Media
When it comes to mobile app marketing, measuring the success of campaigns and accurately analyzing user acquisition is critical not only for efficient budget use but also for ensuring sustainable growth strategies. This is where platforms like Appsflyer come into play.
So, what is Appsflyer, what does it do, and why is it so popular among mobile marketers?
What is Appsflyer?
Appsflyer is a comprehensive mobile measurement and attribution platform used to monitor, analyze, and optimize the performance of mobile app marketing campaigns. Founded in 2011, Appsflyer offers a reliable data analytics infrastructure trusted by thousands of brands worldwide.
It is used to track which channels users come through to the app, what behaviors they exhibit, and to measure the return on ad spend (ROAS) of campaigns.
What Is Appsflyer Used For?
📍 1. Attribution Tracking
Appsflyer identifies which ad campaign, network, or channel led a user to download your app, allowing you to measure campaign effectiveness.
📊 2. Detailed Campaign Performance Analysis
You can track clicks, installs, registrations, purchases, and more to see the return on your advertising spend.
🔐 3. Advanced Ad Fraud Protection
Appsflyer’ın “Protect360” teknolojisi, reklam sahtekarlığını (click injection, bot trafiği, sahte yüklemeler) tespit eder ve kampanyalarınızın güvenliğini artırır.
🎯 4. User Segmentation and Cohort Analysis
You can segment users based on specific behaviors and analyze metrics such as lifetime value (LTV), retention rate, and revenue within these segments.
🔗 5. Deep Linking Features
With the OneLink feature, you can create smart links that direct users straight to campaign content. This improves user experience and conversion rates.
🧩 6. Rich Integration Options
Appsflyer integrates with hundreds of ad networks like Facebook, Google Ads, TikTok, Twitter, Unity, and Snap. It can also easily connect with CRM and data analytics platforms.
Who Is It Suitable For?
Appsflyer is highly suitable for:
- Mobile app marketing teams
- Performance-focused advertising agencies
- Growth teams working on user acquisition
- Data analysts tracking ROAS and LTV
- Mobile app developers targeting broad audiences
What Do You Gain with Appsflyer?
✅ Clear measurement of campaign effectiveness
✅ Proper allocation of advertising budgets to the right channels
✅ Protection against fraudulent traffic and fake installs
✅ Targeting based on user behavior
✅ Real-time, reliable reporting infrastructure
Appsflyer is a powerful solution for any team managing user acquisition with data and wanting to accurately measure the impact of advertising investments. For brands aiming to support the right campaigns and avoid unnecessary spending, Appsflyer is not just an analytics tool—it’s a strategic guide.
For information about Marker Groupe’s development services, please contact us via the MarkerGroupe.com website or by e-mail at hello@markergroupe.com.
