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In an increasingly competitive mobile app market, accurately analyzing user acquisition, campaign performance, and return on ad spend (ROAS) is fundamental to building a successful growth strategy. One of the key solutions that steps in to address this need is: Adjust.
So, what is Adjust, what does it do, and why is it so popular among mobile app marketers?
What is Adjust?
Adjust is a comprehensive mobile measurement and attribution platform developed specifically for mobile applications. It enables you to analyze in detail where your users are coming from, which campaigns are more efficient, and how users behave in your app.
Developed in Berlin, Adjust is particularly known for its strengths in performance marketing, user acquisition (UA), and optimizing mobile advertising investments.
What Is Adjust Used For?
📍 1. Identifies the Source of User Acquisition (Attribution)
Adjust determines where users downloaded your app from and which advertising campaign influenced the install. This helps you allocate your ad budget more effectively.
🎯 2. Measures Campaign Performance
By tracking various metrics such as clicks, impressions, installs, sign-ups, and purchases, Adjust helps you compare which channels are performing better.
🔐 3. Protects Against Ad Fraud
Mobile ad fraud is a serious issue today. Adjust helps protect your budget by detecting fake installs and fraudulent clicks.
📊 4. Offers Cohort and Segment Analysis
Kullanıcıları davranışlarına göre segmente eder; böylece kullanıcıların yaşam boyu değeri (LTV) ve elde tutma oranı (retention) gibi metrikler üzerinden detaylı analiz yapılabilir.
🔗 5. Deep Linking Support
It supports deep linking technologies to direct users to specific in-app pages. This is particularly effective in retargeting campaigns.
🧩 6. Integration with Multiple Platforms
Adjust works seamlessly with major ad networks like Google Ads, Facebook Ads, TikTok, Unity, and AppLovin, simplifying data collection and analysis processes.
Who Is Adjust For?
Adjust is an essential tool especially for:
- Mobile marketing teams
- Performance marketing agencies
- App developers investing in user acquisition
- Growth teams managing high-budget campaigns
What Do You Gain with Adjust?
✅ Accurate campaign measurement
✅ Ad budget protection against fraud
✅ User analysis based on segments
✅ More effective retargeting
✅ Fast decision-making with real-time reports
In today’s mobile app world, data-driven decision-making is no longer optional—it’s a necessity. With its reliable analytics infrastructure and advanced measurement solutions, Adjust empowers both developers and marketers.
If you’re looking to deeply measure your app’s performance, use your budget wisely, and optimize user acquisition, Adjust is a tool you should definitely consider.
For information about Marker Groupe’s development services, please contact us via the MarkerGroupe.com website or by e-mail at hello@markergroupe.com.
