Understand User Behavior: Smart Segmentation Methods with GTM

In digital marketing, reaching the right person, at the right time, with the right message is one of the key pillars of success. However, to achieve this, you first need to understand the user. This is where Google Tag Manager (GTM) comes into play. With GTM, you can perform advanced user segmentation and create custom audiences based on visitor behaviors.

What is Segmentation and Why is it Important?

Segmentation is the process of classifying visitors based on specific criteria. You can create segments based on various behavioral and demographic data, such as device type, location, pages visited, scroll behavior, or conversion steps. This allows you to make your marketing campaigns more targeted and efficient.

How to Perform Segmentation with Google Tag Manager?

GTM allows you to track user behavior using tags, triggers, and variables, without writing any code. For example:

• You can segment users who visit a specific product category.
• You can identify users who add items to their cart but do not complete a purchase and add them to a remarketing list.
• You can categorize users who spend more than 60 seconds on the blog page into a “highly engaged users” segment.

You can make your campaigns more effective by linking these segments to platforms like Google Ads, Facebook Pixel, or Google Analytics 4.

How to Get Started?

1. Create new triggers in GTM (e.g., based on URL, time spent, button clicks).
2. Define appropriate tags for these triggers (e.g., GA4 event, Facebook event, etc.).
3. Integrate the segments you’ve created with platforms like Google Ads, Facebook Pixel, or Google Analytics, to run more effective advertising campaigns and analyses.

With Google Tag Manager, getting to know your users better and creating custom groups based on their behavior is now much easier. This allows you to use your advertising budget more efficiently while presenting content and offers that truly interest the user. Effective segmentation can significantly enhance your marketing efforts.on, dijital pazarlamanın gizli kahramanıdır – GTM ise bu kahramanı yöneten akıllı bir yardımcıdır.

To learn about the services provided by Marker Groupe, you can contact us via the  MarkerGroupe.com  website or via the e-mail address hello@markergroupe.com.