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Reaching Global Audiences with Disney Advertising
In the world of advertising, one of the greatest goals for every brand is to reach global audiences and strengthen brand awareness. At this point,…
Programmatic Advertising
Read MoreReaching Global Audiences with Disney Advertising
What is Conversion Rate?
In digital marketing, the term conversion rate, which we often hear, is one of the most fundamental ways to measure the success of a website…
Increasing Regional Property Sales with Programmatic Advertising
The real estate sector is an area heavily influenced by regional demand and local dynamics. Increasing sales is possible not just by reaching broad audiences,…
Regional Investor Targeting in Real Estate Sales with Hyperlocal Targeting
The real estate sector is an area where investor behavior and market trends change rapidly. Successful sales strategies today are not just about reaching a…
Reaching the High-Income Group in Health Tourism with Socio-Economic Class Targeting
In health tourism, particularly in the field of medical tourism, reaching the high-income group is a critical strategy that both strengthens brand image and increases…
In E-Commerce, the Right Product-User Match with AppCheck
In the world of e-commerce, success is achieved not just by offering a variety of products but by connecting the right product with the right…
Reaching the Right Audience in Luxury Fashion Brands with Socio-Economic Class Targeting
Success in the luxury fashion industry is measured not only by the quality of design but also by the ability to reach the right target…
Programmatic Strategies to Prevent Cart Abandonment with Data Targeting
In the e-commerce world, cart abandonment continues to be one of the biggest sales obstacles for brands. Users add products to their carts, even proceed…
Targeting Investors in the Real Estate Sector with Programmatic Advertising
In the rapidly evolving world of digital marketing, programmatic advertising plays a crucial role in connecting real estate projects with the right investors. Thanks to…
What is Programmatic Advertising and How Does Buying Work?
Programmatic advertising is the real-time purchasing and management of digital ads through automation technologies and artificial intelligence. In traditional advertising, buying processes are handled manually,…
What is Addressable TV and What Does It Do?
In today’s increasingly digital media landscape, television advertising has also undergone a transformation. One of the key components of this change is Addressable TV advertising.…
What is Amazon Prime Video Advertising, and How Does it Work?
Having secured a significant place among digital content platforms, Amazon Prime Video introduced an ad-supported subscription model as of 2024, offering brands a new advertising…
What Is Twitch Advertising and How Does It Work?
As one of the biggest representatives of live streaming culture, Twitch has also made a significant name for itself in the world of digital marketing…
What Are Disney+ Advertising Models and How Do They Work?
Disney+ has become an important platform for brands seeking innovation in digital advertising. Since the launch of the ad-supported subscription model in 2023, brands have…
Netflix Ads Are Now Available on DV360
A major development has occurred in the world of digital advertising: Netflix’s premium ad inventory is now programmatically accessible through Google DV360. This integration, currently…
Discover the Power of Advertising with Amazon DSP
In the competitive world of e-commerce and digital marketing, having the right tools is essential to gain an edge. Amazon DSP (Demand-Side Platform) is a…
Discover the Power of Location in Programmatic Advertising with Hyperlocal Targeting
In today’s digital advertising landscape, delivering the right message to the right person at the right time is essential—but there’s one more critical element: the…
Programmatic Buying in Digital Advertising
Programmatic advertising is a technology that automates the ad buying process using artificial intelligence and data analytics. This system ensures that ads reach the right…
Data-Driven Marketing Strategies
In today’s digital age, rapid technological advancements have introduced a new dimension to the marketing world. Traditional marketing methods are increasingly being replaced by smarter,…
Gamified Ads: The New Generation of Advertising That Enhances User Engagement
Traditional advertising formats are increasingly struggling to capture users’ attention and drive engagement. This is where gamified ads come into play. These ad formats, which…
Programmatic Advertising Guide
How Programmatic Advertising Works Programmatic advertising operates with algorithms and real-time bidding (RTB) systems. The process works as follows: Data Collection: Behavioral, demographic, and geographic…
Which Channels Are Used in Performance Marketing Media Planning?
Performance marketing media planning allows brands to reach their target audiences and achieve measurable results. The digital channels used in this model are strategically selected…
Programmatic Advertising: What Is It and How Does It Work?
Programmatic advertising, a rapidly evolving concept in the digital marketing world, is a powerful tool used by brands to reach the right target audience and…
What is Display & Video 360 (DV360) and What Does It Do?
In the ever-evolving world of digital marketing, programmatic advertising is an essential tool for brands seeking to optimize their advertising strategies. One of the most…
What is DV360 (DoubleClick) Floodlight and What Does It Do?
In the digital marketing world, tracking and analyzing user behavior is crucial for developing effective strategies. Floodlight, a feature of Google’s DV360 (Display & Video…
The Top 9 Programmatic Advertising Platforms
Programmatic advertising is one of the most powerful methods used in digital marketing to achieve fast and effective results. Selecting the right platform allows brands…
Using Programmatic Advertising to Strengthen Brand Presence in the Digital Space
The digital world has become a more complex and competitive space for brands than ever before. In this dynamic environment, it is crucial for brands…
Using DOOH to Strengthen Brand Presence in the Digital Space
The digital world has become one of the most critical areas for brands today. Consumers shape their perceptions and make their choices based on the…
AI-Powered Programmatic Advertising
AI-powered programmatic advertising is the automated process of buying and optimizing digital ad inventory in real-time using artificial intelligence (AI) technologies. Unlike traditional advertising, which…
How to Create a Brand Strategy?
In today’s marketing world, where competition is intensifying every day, a brand needs a solid strategy to stand out and ensure its continuity. A brand…