Social Media
What is Conversion Rate?
In digital marketing, the term conversion rate, which we often hear, is one of the most fundamental ways to measure the success of a website…
Performance Marketing
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Data-Driven Marketing Strategies
In today’s digital age, rapid technological advancements have introduced a new dimension to the marketing world. Traditional marketing methods are increasingly being replaced by smarter,…
Gamified Ads: The New Generation of Advertising That Enhances User Engagement
Traditional advertising formats are increasingly struggling to capture users’ attention and drive engagement. This is where gamified ads come into play. These ad formats, which…
Which Channels Are Used in Performance Marketing Media Planning?
Performance marketing media planning allows brands to reach their target audiences and achieve measurable results. The digital channels used in this model are strategically selected…
What is Performance Marketing Media Planning?
Performance Marketing Media Planning is a strategy aimed at reaching the target audience through the right channels, at the right time, and in the most…
Maximizing Ad Efficiency with Yandex Ads ROAS
One of the key metrics for success in digital advertising is the return you get from the budget you spend. ROAS (Return on Ad Spend)…
How to Prepare a Performance Marketing Media Plan?
A performance marketing media plan is a strategic document aimed at promoting a product or service to its target audience to achieve specific objectives. This…
Performing Performance Marketing: How Your Roadmap Should Look
Performance marketing is a digital marketing approach aimed at achieving measurable results directly. This marketing strategy aims to reach specific goals, increase conversions, boost sales,…