How is Data Usage Changing at Meta?
Meta’s new approach to data usage demonstrates that digital advertising is no longer moving solely along the axis of campaign optimization; it is also transforming…
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Read MoreHow is Data Usage Changing at Meta?
Threads Resumes Operations in Turkiye: Competition Authority Lifts the Ban
Threads, the social media platform whose operations in Turkey had been suspended for months, has been reopened following a new decision by the Competition Authority.…
A New Era for Businesses with Meta Business Agent
Meta Business Agent, previously used on WhatsApp and Messenger and chosen by over 1 million businesses, has been made available globally and integrated into the…
Automatic Data Enrichment with Meta Pixel
Success in digital advertising is no longer limited to simply finding the right target audience. The real difference lies in how accurately the system understands…
Reading Meta and TikTok Advertising Data with Google Analytics
Advertising platforms provide strong reporting within their own systems. However, to see the real picture, these data need to be consolidated in a single place.…
A New Era for Instagram Reels: Direct Selling via Links Has Begun
In digital marketing, conversion-oriented content production is becoming more critical by the day. Meta’s new link-sharing feature for Instagram Reels brings a transformation that virtually…
Meta Click Attribution Update
In digital advertising, accurately measuring the impact of campaigns is critical for brands. Meta has announced an important update to its click attribution system to…
What Is Meta Andromeda?
The Meta Andromeda update represents a fundamental redesign of the ads retrieval engine within the Meta Ads ecosystem, which determines which ads are shown to…
Meta Acquires AI Startup Manus
Facebook and Instagram’s parent company, Meta, has acquired Manus, a startup developing general-purpose AI agents, as part of its strategy to expand AI investments. Meta…
Meta Search Uplift: A New Way to Measure Search Behavior
Meta has introduced a new measurement approach that aims to close a long-debated gap in performance marketing: Search Uplift. This new model seeks to evaluate…
Instagram on the Path to Becoming a Search Engine: The Era of SEO-Focused Content
Instagram has long moved beyond being just a social media platform and is transforming into a discovery and search driven content ecosystem. Recent updates and…
Back to School Strategies in Google & Meta Ads
As the summer holiday ends, the back to school season marks a period of renewed activity for both brands and consumers. Especially, Google and Meta…
What Are Meta Campaign Objectives?
Meta continues to be one of the most effective platforms in digital advertising. Meta ads, which help businesses reach their target audiences, can be structured…
Meta’s WhatsApp Update: 3 New Tools in the Updates Tab
As of June 16, 2025, WhatsApp introduces three major features in the “Updates” tab, transforming the platform beyond just a messaging app. These updates, aimed…