What Is Meta Andromeda?
The Meta Andromeda update represents a fundamental redesign of the ads retrieval engine within the Meta Ads ecosystem, which determines which ads are shown to…
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Read MoreWhat Is Meta Andromeda?
Meta Acquires AI Startup Manus
Facebook and Instagram’s parent company, Meta, has acquired Manus, a startup developing general-purpose AI agents, as part of its strategy to expand AI investments. Meta…
Meta Search Uplift: A New Way to Measure Search Behavior
Meta has introduced a new measurement approach that aims to close a long-debated gap in performance marketing: Search Uplift. This new model seeks to evaluate…
Instagram on the Path to Becoming a Search Engine: The Era of SEO-Focused Content
Instagram has long moved beyond being just a social media platform and is transforming into a discovery and search driven content ecosystem. Recent updates and…
Back to School Strategies in Google & Meta Ads
As the summer holiday ends, the back to school season marks a period of renewed activity for both brands and consumers. Especially, Google and Meta…
What Are Meta Campaign Objectives?
Meta continues to be one of the most effective platforms in digital advertising. Meta ads, which help businesses reach their target audiences, can be structured…
Meta’s WhatsApp Update: 3 New Tools in the Updates Tab
As of June 16, 2025, WhatsApp introduces three major features in the “Updates” tab, transforming the platform beyond just a messaging app. These updates, aimed…