Direct Access to GA4 Identity Data in Google Tag Manager
Google Tag Manager (GTM) has rolled out a long-awaited update for analytics teams working with GA4: it is now possible to directly access GA4’s core…
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A Step-by-Step Guide to Integrating Google Ads Conversion Tags with GTM
Google Ads conversion tags are essential for measuring the performance of your ad campaigns and maximizing your return on investment. Using Google Tag Manager (GTM)…
How to Use Google Tag Manager Debug Mode: Easily Detect and Fix Errors
Google Tag Manager (GTM) is one of the cornerstones of your digital marketing strategy. It allows you to monitor your website’s behavior through tags, triggers,…
Make GTM More Powerful with Custom JavaScript Variables
Google Tag Manager (GTM) is a powerful tool for your digital marketing campaigns. However, sometimes you need more customized and dynamic data. This is where…
Enhance Your Data Security: How to Do Server-Side Tracking with GTM?
Google Tag Manager (GTM) is a powerful tool for your digital marketing campaigns. However, when data needs to be collected accurately and securely, server-side tracking…
Understand User Behavior: Smart Segmentation Methods with GTM
In digital marketing, reaching the right person, at the right time, with the right message is one of the key pillars of success. However, to…
Google Consent Mode 2.0: Step-by-Step Integration Guide with GTM
In digital marketing, data collection, analysis, and ad optimization are critically important. However, due to increased sensitivity around user privacy and evolving legal regulations, every…
Setup of Facebook Pixel and Event Tracking with Google Tag Manager
One of the indispensable tools of digital marketing, Facebook Pixel helps improve your advertising strategies by tracking user behavior on your website. Google Tag Manager…
Using GTM for E-Commerce Sites: Conversion and Cart Tracking
A successful digital marketing strategy for e-commerce sites begins with accurately analyzing user behavior. Google Tag Manager (GTM) allows you to centrally manage the tags…
Scroll Tracking, Button Clicks, Form Submissions: Interaction Tracking with GTM
Want to strengthen your marketing strategy by tracking user interactions on your website? Google Tag Manager (GTM) offers a flexible, code-free solution for tracking scroll…