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Google Analytics 2025 Updates
In the world of digital marketing, the key to success lies in making data-driven decisions and managing budgets efficiently. As of 2025, Google Analytics has…
Google Analytics
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What Has Changed in Google Analytics?
The world of digital analytics has undergone a significant transformation with the updates Google Analytics announced this summer. The innovations revealed in June and July…
How to Measure AI Traffic with Google Analytics
AI-powered bots and automation systems now make up a significant portion of web traffic. However, when this type of traffic gets mixed with real user…
Data-Driven Steps in Your Marketing Strategy with Google Analytics
Success in the digital world is no coincidence. The right strategy is shaped by the right data. Google Analytics is one of the most powerful…
GA4 Funnel Analysis: Track User Behaviors Step by Step
Funnel analysis is an important tool for tracking the steps users take to reach a goal. Conducting funnel analysis with Google Analytics 4 (GA4) helps…
How to Integrate Shopify with Google Analytics 4?
For e-commerce websites, collecting and analyzing data is essential. Google Analytics 4 (GA4) can be integrated with your Shopify store to track user behavior, monitor…
Search Console + Google Analytics: Deep Analysis Through the Power of Integration
In the world of SEO, using the right tools to understand your website’s performance and improve your strategy is crucial. While Google Search Console and…
Defining and Measuring Conversions in GA4: Strategy Guide
Google Analytics 4 (GA4) offers significant advantages in digital marketing with its user-centric and event-based approach compared to traditional data models. Especially in highly competitive…