Social Media
Back to School Strategies in Google & Meta Ads
As the summer holiday ends, the back to school season marks a period of renewed activity for both brands and consumers. Especially, Google and Meta…
Google Ads
Read MoreBack to School Strategies in Google & Meta Ads
Smart Bidding: Boosting Performance in Digital Advertising with Intelligent Bidding Strategies
Brands aiming for more efficient results in digital advertising are increasingly shifting from manual optimization to automated models. At the heart of this transformation are…
Google Marketing Live 2025: The New Face of Marketing in the Age of Artificial Intelligence
Google Marketing Live 2025 marked a turning point in the digital marketing world, with artificial intelligence (AI) at its core. The event highlighted innovations offered…
The New Era of Business Intelligence: Chat Directly with Your Data Using Looker Conversational Analytics
Anyone who works with data knows: accessing reliable insights to support decision-making often requires technical knowledge and tool proficiency. But this is the biggest paradox…
A New Era in Google Ads: What Are Search Max Campaigns and How Do They Work?
Increasing both efficiency and reach in Google Ads campaigns is a common goal for every advertiser. This is where “Search Max” comes into play. Search…
A Step-by-Step Guide to Integrating Google Ads Conversion Tags with GTM
Google Ads conversion tags are essential for measuring the performance of your ad campaigns and maximizing your return on investment. Using Google Tag Manager (GTM)…
Patient Acquisition with Google Ads in the Health and Medical Tourism Sector
The health and medical tourism sector is undergoing a significant transformation, especially with the widespread use of the internet. Google Ads is a powerful digital…
Prevent Unnecessary Spending with Negative Keyword Usage
In Google Ads campaigns, the key to using your budget efficiently lies not only in selecting the right keywords but also in effectively using negative…
Differences Between Broad, Phrase, and Exact Match Keywords
One of the most critical factors that determine the performance of your Google Ads campaigns is using the right keyword match types. Understanding the differences…
Keyword Selection in Google Search Ads: The Key to Accurate Targeting
Google Search Ads, a cornerstone of digital advertising, allows you to reach your target audience through the right keyword selection. Choosing the right keywords directly…
How to Lower Cost-Per-Click (CPC)? Google Ads Budget Optimization
In Google Ads campaigns, Cost-Per-Click (CPC) plays a crucial role in using your ad budget efficiently. A lower CPC means you spend less per click,…
What is Quality Score? How to Improve Quality in Google Ads
The success of your Google Ads campaigns isn’t limited to your budget and targeting alone. Another critical factor is the Quality Score. In the Google…
How to Run A/B Tests in Google Ads? Optimize Your Campaigns with Data-Driven Insights
One of the most effective ways to improve the success of your Google Ads campaigns is to continuously test your ads to determine which elements…
Conversion-Focused Approaches for Google Ads Campaigns in Educational Institutions
Google Ads is a powerful tool that can help educational institutions reach the right audience and increase student enrollment. However, for successful campaigns, it’s not…
Fill the Carts: Google Ads Strategies for E-Commerce Success
For e-commerce websites, Google Ads can be a highly effective tool to boost sales when used with the right strategies. With its advanced targeting capabilities,…
Using Google Ads for Mobile App Promotion: A Guide to UAC Campaigns
If you want to reach your target audience with your mobile app, Google Ads’ Universal App Campaigns (UAC) feature is one of the most effective…
Grow Your Physical Store with Local Campaigns and Google Maps Ads
Digital advertising isn’t just for e-commerce — it’s also a powerful tool to drive foot traffic to brick-and-mortar stores. Google Ads’ Local Campaigns feature helps…
Google Ads Audience Types: Detailed Demographics, Affinity, and Intent-Based Segmentation
In Google Ads, success isn’t just about a catchy headline or eye-catching visual — it’s about reaching the right person at the right time. Google’s…
The Most Effective Google Ads Targeting Methods for B2B Companies
Google Ads is a powerful marketing tool for B2B companies. However, without proper targeting, your advertising budget may not be used efficiently. In this article,…
Remarketing Strategies: Re-target with Google Ads
Remarketing in Google Ads is a powerful digital advertising strategy that allows you to re-target users who have visited your website or app but have…
GA4 and Google Ads Integration: How to Better Understand Your Ad Data?
If you want to analyze the performance of your Google Ads campaigns in-depth and use your budget with maximum efficiency, GA4 integration plays a critical…
How to Integrate Google Ads and Meta Ads with Shopify
To enhance your success in e-commerce, accurately integrating your advertising campaign data is essential. Thanks to its flexible structure, Shopify is fully compatible with Google…
Google Tag Manager Containers Will Now Automatically Load Google Tags!
Google has announced that, as of April 10, 2025, Google Tag Manager (GTM) containers will automatically load Google tags. This update aims to simplify tag…
Which Channels Are Used in Performance Marketing Media Planning?
Performance marketing media planning allows brands to reach their target audiences and achieve measurable results. The digital channels used in this model are strategically selected…
What is Performance Max and How Does It Work?
Google Performance Max is one of Google’s digital advertising platforms and allows advertisers to advertise on many different channels to better reach their target audience.…
Google Advertising Agency | Google Premier Partner
As a Google Premier Partner, Digital Marker manages Google Ads advertising campaigns to help businesses gain more visibility and traffic on Google. The title of…