Facebook pixel

Facebook Pixel vs Conversions API: Hidden Differences, Invisible Costs

Conversion data has always been at the heart of digital advertising. However, as data collection methods evolve, marketers’ strategies are being reshaped as well. Two…

Setup of Facebook Pixel and Event Tracking with Google Tag Manager

One of the indispensable tools of digital marketing, Facebook Pixel helps improve your advertising strategies by tracking user behavior on your website. Google Tag Manager…