Having secured a significant place among digital content platforms, Amazon Prime Video introduced an ad-supported subscription model as of 2024, offering brands a new advertising…
As one of the biggest representatives of live streaming culture, Twitch has also made a significant name for itself in the world of digital marketing…
Disney+ has become an important platform for brands seeking innovation in digital advertising. Since the launch of the ad-supported subscription model in 2023, brands have…
The Back to School season is a short but intense period when brands make significant investments to attract attention, increase sales, and acquire new customers.…
A/B testing is an experimental method used in digital marketing strategies to help make the most accurate decisions. It allows you to compare two different…
The Back to School season is one of the most critical marketing opportunities of the year for brands looking not only for traffic but for…
When it comes to mobile app marketing, measuring the success of campaigns and accurately analyzing user acquisition is critical not only for efficient budget use…
In an increasingly competitive mobile app market, accurately analyzing user acquisition, campaign performance, and return on ad spend (ROAS) is fundamental to building a successful…
For mobile app developers and digital marketing teams, accurately collecting, analyzing, and acting on user data is crucial. Firebase Analytics (officially known as Google Analytics…
In the world of digital marketing, the ways to communicate with consumers in a more personal, faster, and effective manner are constantly evolving. One of…
A major development has occurred in the world of digital advertising: Netflix’s premium ad inventory is now programmatically accessible through Google DV360. This integration, currently…
As the summer holiday ends, the back to school season marks a period of renewed activity for both brands and consumers. Especially, Google and Meta…
In the digital age, one of the most effective methods brands use to reach their target audience is influencer marketing. This strategy involves individuals with…
Organic traffic is one of the most valuable sources in digital marketing. Users who visit your website without you spending a budget on advertising are…
The world of digital analytics has undergone a significant transformation with the updates Google Analytics announced this summer. The innovations revealed in June and July…
Meta continues to be one of the most effective platforms in digital advertising. Meta ads, which help businesses reach their target audiences, can be structured…
A Lookalike Audience is a powerful advertising technology that allows you to target new users who share similar characteristics with your existing customers. This method,…
In the digital world, competition among brands is increasing day by day. It’s just as important to retain users as it is to attract them.…
We are living in the age of data. Marketing, sales, customer experience, and even content strategies are all shaped by data-driven decisions. However, no matter…
GA4 is not just an analytics tool; it’s a powerful solution to understand user behavior, enhance marketing strategies, and make more informed business decisions. With…
In today’s world, video content has become one of the most powerful tools in digital marketing, playing a critical role in brand awareness and user…
In today’s digital world, capturing users’ attention is more challenging than ever. Traditional banner ads no longer create the desired impact. This is exactly where…
On June 25th, Marker Groupe proudly participated in the Amazon Ads Masters Partner event. As one of the few certified partner agencies in Turkey, we…
In the competitive world of e-commerce and digital marketing, having the right tools is essential to gain an edge. Amazon DSP (Demand-Side Platform) is a…
Shopify, with its user-friendly interface and fast infrastructure, hosts thousands of brands around the world. However, a well-designed store alone does not guarantee sales. Real…
As of June 16, 2025, WhatsApp introduces three major features in the “Updates” tab, transforming the platform beyond just a messaging app. These updates, aimed…
In today’s digital advertising landscape, delivering the right message to the right person at the right time is essential—but there’s one more critical element: the…
Conversion data has always been at the heart of digital advertising. However, as data collection methods evolve, marketers’ strategies are being reshaped as well. Two…
As technology continues to reshape the business world, artificial intelligence (AI) solutions lie at the heart of this transformation. Google AI Agent stands out as…
Google AI Max is built on two key features that enhance performance by dynamically capturing user intent: Search Term Matching and Asset Optimization. These features…
