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What is Firebase Analytics and What Is It Used For?
For mobile app developers and digital marketing teams, accurately collecting, analyzing, and acting on user data is crucial. Firebase Analytics (officially known as Google Analytics…
Digital Marketing
Read MoreWhat is Firebase Analytics and What Is It Used For?
What Are WhatsApp Ads and How Are They Used?
In the world of digital marketing, the ways to communicate with consumers in a more personal, faster, and effective manner are constantly evolving. One of…
Netflix Ads Are Now Available on DV360
A major development has occurred in the world of digital advertising: Netflix’s premium ad inventory is now programmatically accessible through Google DV360. This integration, currently…
Back to School Strategies in Google & Meta Ads
As the summer holiday ends, the back to school season marks a period of renewed activity for both brands and consumers. Especially, Google and Meta…
What Is Influencer Marketing and How Can It Be Used Effectively?
In the digital age, one of the most effective methods brands use to reach their target audience is influencer marketing. This strategy involves individuals with…
How to Increase Organic Traffic?
Organic traffic is one of the most valuable sources in digital marketing. Users who visit your website without you spending a budget on advertising are…
What Has Changed in Google Analytics?
The world of digital analytics has undergone a significant transformation with the updates Google Analytics announced this summer. The innovations revealed in June and July…
What Are Meta Campaign Objectives?
Meta continues to be one of the most effective platforms in digital advertising. Meta ads, which help businesses reach their target audiences, can be structured…
What Is a Lookalike Audience and How Is It Created?
A Lookalike Audience is a powerful advertising technology that allows you to target new users who share similar characteristics with your existing customers. This method,…
What Is Remarketing and What Is It Good For?
In the digital world, competition among brands is increasing day by day. It’s just as important to retain users as it is to attract them.…
What is Google Looker Studio and What Is It Used For?
We are living in the age of data. Marketing, sales, customer experience, and even content strategies are all shaped by data-driven decisions. However, no matter…
What is GA4 and What Does It Do?
GA4 is not just an analytics tool; it’s a powerful solution to understand user behavior, enhance marketing strategies, and make more informed business decisions. With…
What is Google Vertex AI Video?
In today’s world, video content has become one of the most powerful tools in digital marketing, playing a critical role in brand awareness and user…
What Are HTML5 Ads?
In today’s digital world, capturing users’ attention is more challenging than ever. Traditional banner ads no longer create the desired impact. This is exactly where…
Marker Groupe Attended the Amazon Ads Masters Partner Event
On June 25th, Marker Groupe proudly participated in the Amazon Ads Masters Partner event. As one of the few certified partner agencies in Turkey, we…
Discover the Power of Advertising with Amazon DSP
In the competitive world of e-commerce and digital marketing, having the right tools is essential to gain an edge. Amazon DSP (Demand-Side Platform) is a…
The Power of SEO on Shopify: No Visibility, No Sales
Shopify, with its user-friendly interface and fast infrastructure, hosts thousands of brands around the world. However, a well-designed store alone does not guarantee sales. Real…
Meta’s WhatsApp Update: 3 New Tools in the Updates Tab
As of June 16, 2025, WhatsApp introduces three major features in the “Updates” tab, transforming the platform beyond just a messaging app. These updates, aimed…
Discover the Power of Location in Programmatic Advertising with Hyperlocal Targeting
In today’s digital advertising landscape, delivering the right message to the right person at the right time is essential—but there’s one more critical element: the…
Facebook Pixel vs Conversions API: Hidden Differences, Invisible Costs
Conversion data has always been at the heart of digital advertising. However, as data collection methods evolve, marketers’ strategies are being reshaped as well. Two…
What is Google AI Agent? The New Frontier of Business Transformation
As technology continues to reshape the business world, artificial intelligence (AI) solutions lie at the heart of this transformation. Google AI Agent stands out as…
How Does AI Max for Search Campaigns Work?
Google AI Max is built on two key features that enhance performance by dynamically capturing user intent: Search Term Matching and Asset Optimization. These features…
Smart Bidding: Boosting Performance in Digital Advertising with Intelligent Bidding Strategies
Brands aiming for more efficient results in digital advertising are increasingly shifting from manual optimization to automated models. At the heart of this transformation are…
Google Marketing Live 2025: The New Face of Marketing in the Age of Artificial Intelligence
Google Marketing Live 2025 marked a turning point in the digital marketing world, with artificial intelligence (AI) at its core. The event highlighted innovations offered…
Reliable AI Is Possible with Looker’s Semantic Layer
In today’s rapidly evolving landscape of artificial intelligence (AI) and business intelligence (BI), the accuracy and consistency of data-driven decisions are more critical than ever.…
The New Era of Business Intelligence: Chat Directly with Your Data Using Looker Conversational Analytics
Anyone who works with data knows: accessing reliable insights to support decision-making often requires technical knowledge and tool proficiency. But this is the biggest paradox…
A New Era in Google Ads: What Are Search Max Campaigns and How Do They Work?
Increasing both efficiency and reach in Google Ads campaigns is a common goal for every advertiser. This is where “Search Max” comes into play. Search…
What is UTM and Why is it Used?
In the world of digital marketing, measuring campaign performance and accurately analyzing traffic sources is critically important. This is exactly where UTM parameters come into…
The Consumer Speaks, Brands Win: Take Engagement to the Next Level with UGC!
Consumers are no longer just passive viewers—they’re also content creators. By sharing their experiences, users provide organic visibility for brands. User Generated Content (UGC) helps…
Are Your Customers Speaking for You? A Guide to User Generated Content
In the world of digital marketing, brands shouldn’t just speak for themselves—they should also amplify the voices of their customers. Content created by your customers…