Social Media
Google Ads and Creator Partnerships
In the digital world, content creators play a critical role in helping brands reach their target audiences. Influencers producing content on platforms such as YouTube,…
Digital Marketing
Read MoreGoogle Ads and Creator Partnerships
Google Ads Channel Performance Report
In the world of digital marketing, success is shaped by accurate measurement and data-driven decision-making. To use advertising budgets efficiently, it is crucial to track…
GA4 with Reddit Ad Data and Lead Generation-Focused Reporting
In the world of digital marketing, accurately tracking campaign data is crucial for measuring return on investment (ROI). Google Analytics 4 (GA4) offers marketers not…
What is Conversion Rate?
In digital marketing, the term conversion rate, which we often hear, is one of the most fundamental ways to measure the success of a website…
Reaching the Right Audience in Luxury Fashion Brands with Socio-Economic Class Targeting
Success in the luxury fashion industry is measured not only by the quality of design but also by the ability to reach the right target…
What is Programmatic Advertising and How Does Buying Work?
Programmatic advertising is the real-time purchasing and management of digital ads through automation technologies and artificial intelligence. In traditional advertising, buying processes are handled manually,…
5 Marketing Moves to Boost Digital Sales During the Back to School Season
As summer comes to an end, the Back to School season marks one of the most significant sales opportunities of the new period for many…
What is User Generated Content (UGC) and How to Use It?
User Generated Content (UGC) has become one of the most powerful tools in modern digital marketing, helping brands build a more authentic and trustworthy connection…
What Is a Landing Page and How to Create One?
Landing pages play a vital role in the success of digital marketing campaigns. These are strategically designed web pages that guide users toward a specific…
What is Answer Engine Optimization (AEO)?
Being visible in the digital world is no longer limited to just SEO (Search Engine Optimization). With changing search habits, a new concept has emerged:…
What is Addressable TV and What Does It Do?
In today’s increasingly digital media landscape, television advertising has also undergone a transformation. One of the key components of this change is Addressable TV advertising.…
How Should Creative Ad Campaigns Be Structured During Back to School Season?
The Back to School season, one of the most dynamic times of the year, offers major opportunities not only for stationery and school clothing brands…
How Should Digital Advertising Campaigns Be Structured During the Back to School Season?
One of the busiest shopping periods of the year, the “Back to School” season presents significant opportunities not only for brands offering stationery and educational…
What is Amazon Prime Video Advertising, and How Does it Work?
Having secured a significant place among digital content platforms, Amazon Prime Video introduced an ad-supported subscription model as of 2024, offering brands a new advertising…
What Is Twitch Advertising and How Does It Work?
As one of the biggest representatives of live streaming culture, Twitch has also made a significant name for itself in the world of digital marketing…
What Are Disney+ Advertising Models and How Do They Work?
Disney+ has become an important platform for brands seeking innovation in digital advertising. Since the launch of the ad-supported subscription model in 2023, brands have…
5 Most Common Strategic Mistakes in Back to School Campaigns and Their Solutions
The Back to School season is a short but intense period when brands make significant investments to attract attention, increase sales, and acquire new customers.…
What is A/B Testing and How Is It Done?
A/B testing is an experimental method used in digital marketing strategies to help make the most accurate decisions. It allows you to compare two different…
Conversion Tactics From Click to Cart in Back to School Campaigns
The Back to School season is one of the most critical marketing opportunities of the year for brands looking not only for traffic but for…
What is Appsflyer and What Is It Used For?
When it comes to mobile app marketing, measuring the success of campaigns and accurately analyzing user acquisition is critical not only for efficient budget use…
What is Adjust and What Is It Used For?
In an increasingly competitive mobile app market, accurately analyzing user acquisition, campaign performance, and return on ad spend (ROAS) is fundamental to building a successful…
What is Firebase Analytics and What Is It Used For?
For mobile app developers and digital marketing teams, accurately collecting, analyzing, and acting on user data is crucial. Firebase Analytics (officially known as Google Analytics…
What Are WhatsApp Ads and How Are They Used?
In the world of digital marketing, the ways to communicate with consumers in a more personal, faster, and effective manner are constantly evolving. One of…
Netflix Ads Are Now Available on DV360
A major development has occurred in the world of digital advertising: Netflix’s premium ad inventory is now programmatically accessible through Google DV360. This integration, currently…
Back to School Strategies in Google & Meta Ads
As the summer holiday ends, the back to school season marks a period of renewed activity for both brands and consumers. Especially, Google and Meta…
What Is Influencer Marketing and How Can It Be Used Effectively?
In the digital age, one of the most effective methods brands use to reach their target audience is influencer marketing. This strategy involves individuals with…
How to Increase Organic Traffic?
Organic traffic is one of the most valuable sources in digital marketing. Users who visit your website without you spending a budget on advertising are…
What Has Changed in Google Analytics?
The world of digital analytics has undergone a significant transformation with the updates Google Analytics announced this summer. The innovations revealed in June and July…
What Are Meta Campaign Objectives?
Meta continues to be one of the most effective platforms in digital advertising. Meta ads, which help businesses reach their target audiences, can be structured…
What Is a Lookalike Audience and How Is It Created?
A Lookalike Audience is a powerful advertising technology that allows you to target new users who share similar characteristics with your existing customers. This method,…