What Is Loyalty? How Is It Built?
In digital marketing, loyalty refers to customers who engage with a brand and continue to prefer it by demonstrating repeat purchase behavior over time. The…
Digital Marketing
Read MoreWhat Is Loyalty? How Is It Built?
What Is UCP (Universal Commerce Protocol) in the Google–Shopify Partnership?
Universal Commerce Protocol (UCP) is a next-generation commerce protocol developed through the collaboration between Google and Shopify. It enables e-commerce data to be shared through…
The Advertising Era Officially Begins on ChatGPT
OpenAI has officially announced that it will begin testing advertising integration on the ChatGPT platform. According to the statement, ads will be shown to free…
What Is Meta Andromeda?
The Meta Andromeda update represents a fundamental redesign of the ads retrieval engine within the Meta Ads ecosystem, which determines which ads are shown to…
A Strategic Perspective on Apple Maps Advertising
Apple’s growth on the advertising side and the strength of its ecosystem are no longer a surprise to anyone. This structure, in which hardware, software,…
Meta Search Uplift: A New Way to Measure Search Behavior
Meta has introduced a new measurement approach that aims to close a long-debated gap in performance marketing: Search Uplift. This new model seeks to evaluate…
Amazon Global Sales Strategy: How to Choose Between the US, Canada, and Europe?
Selling on Amazon is one of the most effective ways for brands to grow on a global scale.However, the most critical question is this:Which market…
A Current Perspective on Connected TV Advertising
Connected TV (CTV) advertising has long been part of the digital advertising ecosystem. However, as we approach 2026, the renewed attention on CTV is driven…
Where Is Marketing Headed After 3rd-Party Cookies?
In the digital marketing world, third-party cookies have long formed the backbone of targeting, measurement, and personalization strategies. Google’s plans regarding these cookies in the…
Instagram on the Path to Becoming a Search Engine: The Era of SEO-Focused Content
Instagram has long moved beyond being just a social media platform and is transforming into a discovery and search driven content ecosystem. Recent updates and…
What Is Google Hotel Ads? New Features and Updates
In today’s digital landscape, travel planning largely takes place on Google. Users search for hotels, compare prices, check availability, and even make reservation decisions directly…
Meta Announced New Advertising Model to Comply with EU Regulations
Meta is making a significant change to Facebook and Instagram in order to comply with the European Union’s technology and data privacy regulations. The company…
Top Digital Marketing Trends of 2026: Insights from Google Experts
As we approach the end of 2025, the marketing world has already shifted its focus to 2026. Rapid advancements in artificial intelligence are fundamentally reshaping…
Take Your New Year Campaign Performance to the Highest Level
The New Year period is one of the most important times when brands can gain a competitive advantage, increase their sales, and build strong connections…
Reaching a Premium Audience in the US and Canada with Apple TV Ads
Apple TV Ads is a powerful advertising channel that allows brands to reach high-income and tech-savvy users in the US and Canada. Positioned within Apple’s…
Strategic Digital Visibility in the US and Canadian Gaming Ecosystem with Xbox Ads
Xbox Ads is a modern digital advertising model that allows brands to reach the broad user base active in the gaming world. The US and…
Next-Generation Advertising Experience in the Gaming Ecosystem in the US and Canada with PlayStation Ads
PlayStation Ads is a next-generation advertising solution that allows brands to reach the broad user base active in the gaming world. In the US and…
Access to a Premium Audience in the US and Canada with HBO Max Ads
The rise of digital streaming platforms offers brands new opportunities to reach broad and targetable audiences. HBO Max Ads is one of the advertising models…
Connected TV (CTV): The Rising Force of Next-Generation Digital Advertising in the US and Canada
Connected TV (CTV) is a next-generation media channel that enhances traditional television viewing with an internet connection, offering brands more targeted and measurable advertising opportunities.…
Beyond Search Engines Visibility Redefined with SEO 2.0
In the world of digital marketing, simply being visible on search engines is no longer enough. This article explores how the rise of AI-powered systems…
TikTok Community-Driven Advertising Strategies
In the world of digital marketing, reaching a single audience is no longer enough. Next-generation shopping experiences are being shaped by community-driven strategies. Brand examples…
TikTok’s AI-Powered Creative Production Systems
Especially TikTok is turning creative production into a performance engine. Thanks to Symphony and AI-powered creative systems, we have seen that instead of a single…
The Marketing Funnel is Being Reshaped with TikTok
For many years, the concept of the marketing “funnel” was a structure divided by strict boundaries.At the top layer was awareness, in the middle consideration,…
Christmas 2024 E-commerce Trends and Key Strategies for 2025
December is one of the most emotional yet busiest months in the e-commerce world. The Christmas season is not just a sales opportunity for brands…
Black Friday 2024 Insights Strategies for E-Commerce Success in 2025
Black Friday remains one of the most anticipated peak events in the e-commerce world each year. The 2024 data revealed that brands achieved success not…
What Is Google Ads Asset Studio?
In digital advertising, effective performance is shaped not only by budget but also by the quality, speed, and diversity of creative assets. As advertisers aim…
GA4 Cost Data Import Feature Is Now Available
A new era in digital marketing analytics is beginning. With the release of the Cost Data Import update, Google Analytics 4 (GA4) has taken a…
Shopify and ChatGPT Integration Brings the Era of Chat-Based Shopping
The e-commerce world is entering a new era. Thanks to Shopify’s integration with ChatGPT, merchants can now interact with their customers directly through chat and…
A New Era in Digital Advertising with the Netflix and Amazon Ads Partnership
Digital advertising has undergone a rapid transformation in recent years. Changes in audience behavior, the evolution of content consumption habits, and brands’ focus on more…
How to Build Customer Loyalty in Retail Sales
Competition in the retail sector is increasing day by day. Consumers can compare prices and products within seconds and easily turn to alternative brands. At…