Social Media
What Is a Lookalike Audience and How Is It Created?
A Lookalike Audience is a powerful advertising technology that allows you to target new users who share similar characteristics with your existing customers. This method,…
Digital Marker
Read MoreWhat Is a Lookalike Audience and How Is It Created?
How to Measure AI Traffic with Google Analytics
AI-powered bots and automation systems now make up a significant portion of web traffic. However, when this type of traffic gets mixed with real user…
What Is Remarketing and What Is It Good For?
In the digital world, competition among brands is increasing day by day. It’s just as important to retain users as it is to attract them.…
Are Your Customers Speaking for You? A Guide to User Generated Content
In the world of digital marketing, brands shouldn’t just speak for themselves—they should also amplify the voices of their customers. Content created by your customers…
Expanding Globally with Amazon: Selling in Germany, France, and the Netherlands
Amazon holds a significant share of the global e-commerce market and maintains a strong presence across Europe. Among its top European markets are Germany, France,…
The Power Behind Your Brand’s Growth: Why User Generated Content (UGC) Is So Effective
The relationship between consumers and brands is no longer limited to the purchasing process. Today, users directly contribute to a brand’s growth by sharing their…