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What Is a Lookalike Audience and How Is It Created?
A Lookalike Audience is a powerful advertising technology that allows you to target new users who share similar characteristics with your existing customers. This method,…
Digital Marker
Read MoreWhat Is a Lookalike Audience and How Is It Created?
How to Measure AI Traffic with Google Analytics
AI-powered bots and automation systems now make up a significant portion of web traffic. However, when this type of traffic gets mixed with real user…
What Is Remarketing and What Is It Good For?
In the digital world, competition among brands is increasing day by day. It’s just as important to retain users as it is to attract them.…
Strengthen Your Digital Campaigns with Google Web Designer
Today, the success of digital marketing campaigns is directly linked not only to strategy but also to visual impact. One of the most effective ways…
How Does AI Max for Search Campaigns Work?
Google AI Max is built on two key features that enhance performance by dynamically capturing user intent: Search Term Matching and Asset Optimization. These features…
Smart Bidding: Boosting Performance in Digital Advertising with Intelligent Bidding Strategies
Brands aiming for more efficient results in digital advertising are increasingly shifting from manual optimization to automated models. At the heart of this transformation are…
Google Marketing Live 2025: The New Face of Marketing in the Age of Artificial Intelligence
Google Marketing Live 2025 marked a turning point in the digital marketing world, with artificial intelligence (AI) at its core. The event highlighted innovations offered…
The New Era of Business Intelligence: Chat Directly with Your Data Using Looker Conversational Analytics
Anyone who works with data knows: accessing reliable insights to support decision-making often requires technical knowledge and tool proficiency. But this is the biggest paradox…
A New Era in Google Ads: What Are Search Max Campaigns and How Do They Work?
Increasing both efficiency and reach in Google Ads campaigns is a common goal for every advertiser. This is where “Search Max” comes into play. Search…
Are Your Customers Speaking for You? A Guide to User Generated Content
In the world of digital marketing, brands shouldn’t just speak for themselves—they should also amplify the voices of their customers. Content created by your customers…
Expanding Globally with Amazon: Selling in Germany, France, and the Netherlands
Amazon holds a significant share of the global e-commerce market and maintains a strong presence across Europe. Among its top European markets are Germany, France,…
The Power Behind Your Brand’s Growth: Why User Generated Content (UGC) Is So Effective
The relationship between consumers and brands is no longer limited to the purchasing process. Today, users directly contribute to a brand’s growth by sharing their…
Google Analytics April 2025 Updates
Google Analytics continues to be an essential tool for digital marketers thanks to its robust data analysis and user behavior tracking capabilities. As of April…
BigQuery + GA4: Unlock the Power of Deep Analytics and Predictive Intelligence
In the digital marketing landscape, data lies at the heart of every decision. While Google Analytics 4 (GA4) offers valuable insights into user behavior and…