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How to Use Google Tag Manager Debug Mode: Easily Detect and Fix Errors
Google Tag Manager (GTM) is one of the cornerstones of your digital marketing strategy. It allows you to monitor your website’s behavior through tags, triggers,…
Digital Marker
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Digital Marketing Strategies for Luxury Brands
Luxury brands offer consumers not only a product but also a lifestyle, prestige, and experience. Therefore, digital marketing strategies for luxury brands should differ from…
Google SGE (Search Generative Experience) and Its Impact on SEO
To enhance the search experience with artificial intelligence, Google has developed an innovative feature called Search Generative Experience (SGE). This system provides users with more…
AI-Powered SEO: Understanding Google’s RankBrain Algorithm
Google continuously improves its algorithms to make search results more accurate and user-focused. One of these advancements is RankBrain, introduced in 2015. RankBrain has become…
Programmatic Advertising Guide
How Programmatic Advertising Works Programmatic advertising operates with algorithms and real-time bidding (RTB) systems. The process works as follows: Data Collection: Behavioral, demographic, and geographic…
What is Performance Marketing Media Planning?
Performance Marketing Media Planning is a strategy aimed at reaching the target audience through the right channels, at the right time, and in the most…
Programmatic Advertising: What Is It and How Does It Work?
Programmatic advertising, a rapidly evolving concept in the digital marketing world, is a powerful tool used by brands to reach the right target audience and…
Maximizing Ad Efficiency with Yandex Ads ROAS
One of the key metrics for success in digital advertising is the return you get from the budget you spend. ROAS (Return on Ad Spend)…
Strengthen Your Brand Strategy with Integrated Digital Marketing
The secret to creating a successful strategy in the digital marketing world lies in achieving harmony and integration across channels. Integrated digital marketing aims to…
Integrating Google Ads and Social Media Ads
In digital marketing strategies, integrating Google Ads and social media ads, rather than focusing on a single platform, is one of the most effective ways…
Using Programmatic Advertising to Strengthen Brand Presence in the Digital Space
The digital world has become a more complex and competitive space for brands than ever before. In this dynamic environment, it is crucial for brands…
AI-Powered SEO Strategies: Keeping Up with Google’s Algorithm
In the world of digital marketing, SEO (Search Engine Optimization) strategies must constantly evolve to keep up with changing algorithms and technologies. Google, with hundreds…
We Are Bringing CGI Technology to Banner Ads
In recent years, outdoor advertising has undergone a significant transformation, offering innovative methods for brands to reach their target audiences creatively and effectively. One of…
What You Need to Know About Noon, the Largest Marketplace in the Middle East
The Middle Eastern e-commerce market is rapidly growing, and one of the key players driving this growth is Noon. Here are some essential points you…
Precision Targeting: Powerful Programmatic Advertising Strategies
Programmatic advertising offers a range of targeting options that enhance the efficiency of digital advertising and make reaching the target audience more precise. These targeting…
Basic Steps for Selling on Zalando
Zalando stands out as an important platform for e-export because it offers: Before you start, it’s important to understand the platform’s business model, target audience,…
What We Do at Shopify | Shopify Partner Agency
Success in the world of e-commerce hinges on choosing the right platform. At Marker Groupe, we offer unique e-commerce experiences to our clients thanks to…
What is Rebranding?
Rebranding is the process of changing the existing image or identity of a company, product, or service. This process involves redefining the company’s marketing strategies,…
ERP Integration on Shopify
With the growth of e-commerce, businesses are turning to integrated solutions to enhance their efficiency and manage operations more smoothly. While Shopify stands out as…
Successful E-export Strategies: A Step-by-Step Guide for Brands
E-export is a great opportunity for brands to expand into international markets and increase their sales. With the right strategies, you can reach customers worldwide…
Google Analytics 4 and Meta Advertising Platform Integration
In the world of digital marketing, accurately analyzing and reporting data is one of the cornerstones of running successful campaigns. The integration of Google Analytics…
Why You Should Choose Shopify for Your E-Commerce Security
In the world of e-commerce, security is one of the most critical elements for managing a successful online store. Shopify stands out as a powerful…
10 Strategic Steps in Online Sales
In today’s world, making online sales is becoming increasingly important. Whether you are a small business owner or part of a large company, selling your…
Where Should You Start with E-Exporting?
The world of e-commerce offers limitless opportunities for businesses. However, for those looking to expand on a global scale, e-exporting can be a real game-changer.…
7 Reasons to Switch from IKAS to Shopify
E-commerce businesses need to choose the right platform to sustain and grow their online success. Many businesses using IKAS should consider transitioning to Shopify to…
Advantages and Step-by-Step Guide to Moving Your Store to Shopify
Choosing the right platform for e-commerce businesses is crucial for success. Shopify is a preferred option for many businesses due to its user-friendly interface, powerful…
Shopify Amazon Integration: It’s Time to Grow Your Business
For businesses aiming to succeed in the e-commerce world, having a presence on a massive platform like Amazon is highly important. One of the most…
How to Dropship with Shopify?
Dropshipping is a popular way of making profit by selling products online. This business model allows you to make a profit by sourcing products through…
How to Prepare a Performance Marketing Media Plan?
A performance marketing media plan is a strategic document aimed at promoting a product or service to its target audience to achieve specific objectives. This…
Google Updated its Cookie Policy within the Scope of GDPR!
Google has announced that it has updated its cookie policy in accordance with the General Data Protection Regulation (GDPR) applicable in Europe. The revised policy…