What Are the Differences Between Connected TV and Addressable TV?
The differences between Connected TV and Addressable TV are among the most frequently asked topics by brands looking to invest in programmatic TV today. In…
Connected TV CTV
Read MoreWhat Are the Differences Between Connected TV and Addressable TV?
What Is Connected TV? Advantages of CTV in Advertising
Connected TV is a next-generation media environment that allows digital content and ads to be viewed on internet-connected televisions. Operating through smart TVs, gaming consoles,…
How to Build an Omnichannel Media Strategy with Connected TV?
Connected TV (CTV) had long been discussed as a “rising channel.” Today, however, it is now at the center. Because CTV is not just a…
Personalized Advertising Experience on Connected TV
Connected TV (CTV) was long defined as “digital television.” Today, however, what truly makes the difference is not the screen itself, but the relationship it…
A Current Perspective on Connected TV Advertising
Connected TV (CTV) advertising has long been part of the digital advertising ecosystem. However, as we approach 2026, the renewed attention on CTV is driven…
Connected TV (CTV): The Rising Force of Next-Generation Digital Advertising in the US and Canada
Connected TV (CTV) is a next-generation media channel that enhances traditional television viewing with an internet connection, offering brands more targeted and measurable advertising opportunities.…