AI Transformation in Advertising with Google DV360
Google is making a significant shift in advertising technologies by restructuring its Display & Video 360 (DV360) platform with Gemini-powered artificial intelligence. This move not…
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Microsoft AI Supported Call Center Automation
The Call Center AI GitHub project is a call center solution offered as open source by Microsoft, combining Azure with OpenAI models. This solution enables…
$100 Billion AI Chip Deal Between Meta and AMD
Meta, the parent company of Facebook and Instagram, has signed an approximately $100 billion multi-year chip agreement with Advanced Micro Devices (AMD) to strengthen its…
What Is AI Marketing and How Is It Used?
Digital marketing is evolving into a faster, data-driven ecosystem. In this transformation process, AI marketing tools help advertisers make more accurate decisions. They accelerate campaign…
The Advertising Era Officially Begins on ChatGPT
OpenAI has officially announced that it will begin testing advertising integration on the ChatGPT platform. According to the statement, ads will be shown to free…
Beyond Search Engines Visibility Redefined with SEO 2.0
In the world of digital marketing, simply being visible on search engines is no longer enough. This article explores how the rise of AI-powered systems…
Snapchat Lens Fest 2025 The New Era of AR and Artificial Intelligence
Organized annually by Snap, Lens Fest has become one of the most influential events shaping the future of augmented reality. This year’s theme focused on…
Increase Your ROAS with ScroogeFrog AI Antifraud
In the world of digital advertising, fake traffic and bot clicks cause significant damage to marketing budgets. This invisible threat reduces campaign performance and negatively…
How to Measure AI Traffic with Google Analytics
AI-powered bots and automation systems now make up a significant portion of web traffic. However, when this type of traffic gets mixed with real user…