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Today, it’s not enough for brands to exist only in the local market. E-export is one of the most effective ways to grow, especially for businesses with a strong digital infrastructure. Shopify addresses this need with its Shopify Markets feature, making it much easier to expand into global markets.
What is Shopify Markets?
Shopify Markets is an integrated solution that allows you to offer localized experiences to customers in different countries and regions through a single store. By customizing language, currency, tax, shipping, and payment systems based on the target market, it creates a more personalized and trustworthy shopping environment.
Key Features of Shopify Markets
1. Multi-Language Store Experience
With Shopify Markets, you can present your store in the language of your target country. Apps like Shopify Translate & Adapt allow you to easily translate content and eliminate language barriers.
2. Currency Conversion and Automatic Exchange Rate Updates
Users see prices in their local currency. Shopify automatically updates exchange rates, ensuring prices remain accurate and up-to-date—helping customers make quicker purchase decisions.
3. IP-Based Redirection and Region Detection
Content and settings are automatically adapted based on the visitor’s country. Users experience your store in their preferred language, currency, and payment methods.
4. Region-Specific Tax and Duty Settings
Shopify Markets can automatically calculate VAT in markets like the European Union. Customers can also see any potential additional costs during checkout in advance.
5. Integration with Local Payment Methods
You can easily integrate popular payment systems used in each country into your store. This increases trust during checkout and reduces cart abandonment rates.
6. Local Shipping Options and Delivery Times
You can configure different shipping settings for each market, optimizing delivery times and costs. Shopify integrates with global carriers to speed up the logistics process.
7. Multi-Market Management from a Single Dashboard
Shopify Markets allows you to manage strategies for different countries from a single control panel. You can customize products, prices, content, and campaigns based on each market.
Shopify Markets reduces operational complexity for brands aiming for global sales while offering customers a secure and localized experience. Having a presence in multiple markets with just one store is no longer a matter of technical expertise—it’s accessible to everyone with the right tools.
To learn about the services provided by Marker Groupe, you can contact us via the MarkerGroupe.com website or via the e-mail address hello@markergroupe.com.
