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Shopify not only enables you to sell through your own website but also allows you to expand into global marketplaces. By integrating with platforms like Zalando, Amazon, and eBay, you can reach a wider audience. So, how can you set up these integrations, and what should you pay attention to?
1. Why Should You Integrate with Marketplaces?
- Increases brand awareness and sales potential.
- Diversifies your revenue by maintaining a presence across multiple channels.
- Being on trusted international platforms boosts your brand value.
- You benefit from systematic infrastructures for logistics, customer service, and payment processes.
2. Amazon Integration: Shopify + Amazon Sales Channel
- You can connect directly to your Amazon store via Shopify’s official Amazon Sales Channel app.
- Products are synced, inventory is managed from a single dashboard, and orders can be tracked through Shopify.
- To sell on Amazon, you must have a professional seller account.
3. Zalando Integration: Via Third-Party Tools
- Zalando does not directly integrate with Shopify.
- However, tools like Tradebyte, ChannelEngine, and Shoppingfeed can facilitate this connection.
- These tools format product data to meet Zalando’s requirements and sync inventory and orders with Shopify.

4. Other Marketplaces: eBay, Etsy, Cdiscount
- The Shopify App Store offers various apps that integrate with different marketplaces.
- With tools like CedCommerce, LitCommerce, and Shoppingfeed, you can list your products on platforms like eBay and Etsy, and manage orders through Shopify.
5. Important Points to Consider
- Each marketplace has unique content requirements—adapt product descriptions and visuals accordingly.
- Commission rates, payment terms, and logistics policies vary across platforms.
- Be prepared for return handling and customer service expectations.
- Pay attention to country-specific tax and invoicing regulations.
Thanks to Shopify, you can expand not only through your own e-commerce store but also through the world’s leading marketplaces. With the right integration tools and strategies, having a presence on platforms like Amazon and Zalando can be one of the most powerful steps in scaling your brand globally.
To learn about the services provided by Marker Groupe, you can contact us via the MarkerGroupe.com website or via the e-mail address hello@markergroupe.com.