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Programmatic Buying in Digital Advertising
Programmatic advertising is a technology that automates the ad buying process using artificial intelligence and data analytics. This system ensures that ads reach the right…
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Gamified Ads: The New Generation of Advertising That Enhances User Engagement
Traditional advertising formats are increasingly struggling to capture users’ attention and drive engagement. This is where gamified ads come into play. These ad formats, which…
Programmatic Advertising Guide
How Programmatic Advertising Works Programmatic advertising operates with algorithms and real-time bidding (RTB) systems. The process works as follows: Data Collection: Behavioral, demographic, and geographic…
Programmatic Advertising: What Is It and How Does It Work?
Programmatic advertising, a rapidly evolving concept in the digital marketing world, is a powerful tool used by brands to reach the right target audience and…
What is Display & Video 360 (DV360) and What Does It Do?
In the ever-evolving world of digital marketing, programmatic advertising is an essential tool for brands seeking to optimize their advertising strategies. One of the most…
What is DV360 (DoubleClick) Floodlight and What Does It Do?
In the digital marketing world, tracking and analyzing user behavior is crucial for developing effective strategies. Floodlight, a feature of Google’s DV360 (Display & Video…
The Top 9 Programmatic Advertising Platforms
Programmatic advertising is one of the most powerful methods used in digital marketing to achieve fast and effective results. Selecting the right platform allows brands…
The Importance of Digital Marketing and Strategies in E-export
In a globalized world, e-export is an effective business model that allows businesses to easily reach international customers. However, in order to succeed in the…
Using Programmatic Advertising to Strengthen Brand Presence in the Digital Space
The digital world has become a more complex and competitive space for brands than ever before. In this dynamic environment, it is crucial for brands…
Using DOOH to Strengthen Brand Presence in the Digital Space
The digital world has become one of the most critical areas for brands today. Consumers shape their perceptions and make their choices based on the…
AI-Powered Programmatic Advertising
AI-powered programmatic advertising is the automated process of buying and optimizing digital ad inventory in real-time using artificial intelligence (AI) technologies. Unlike traditional advertising, which…
How to Create a Brand Strategy?
In today’s marketing world, where competition is intensifying every day, a brand needs a solid strategy to stand out and ensure its continuity. A brand…
We Are Bringing CGI Technology to Banner Ads
In recent years, outdoor advertising has undergone a significant transformation, offering innovative methods for brands to reach their target audiences creatively and effectively. One of…
Precision Targeting: Powerful Programmatic Advertising Strategies
Programmatic advertising offers a range of targeting options that enhance the efficiency of digital advertising and make reaching the target audience more precise. These targeting…
Programmatic Advertising: The Intelligent Evolution of Digital Advertising
The impact of technology and data-driven approaches in the field of digital marketing and advertising is continually increasing. In this context, programmatic advertising stands out…
What is SSP and How Is It Used?
SSP (Server Side Platform) is a server-side technology. Advertisers and publishers use it to target ads based on users’ personal information and to create interactive…
10 Effective Tools to Manage Your Website
Marketing benefits and uses are their most common aids to amplify analytics. It helps keep your business running, generating more traffic and making it both…
Glossary of Online Advertising Terms
With the development of technology, digital channels have developed. The way we buy and sell has changed and will continue to change as digital evolves.…
What is Programmatic Advertising?
Programmatic advertising; It is an artificial intelligence product that allows advertisers to create their campaign targets directly based on data through software in digital advertising…
What is DSP and How Is It Used?
DSP is a tool that comes into our lives with programmatic advertising and provides advertisers with the inventory they need to manage their digital media…