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What is Apple Search Ads and How to Use It?
Ensuring that mobile applications reach users is becoming increasingly challenging due to the intense competition in the App Store. Apple Search Ads is a powerful…
How to Create a Brand Strategy?
In today’s marketing world, where competition is intensifying every day, a brand needs a solid strategy to stand out and ensure its continuity. A brand…
Strengthening Brand Presence in the Digital Space
The digital world has become one of the most critical arenas for brands today. Consumers shape their perceptions and make their choices based on the…
Amazon’s Positioning in E-Export Operations
E-export is a crucial strategy that enables brands to sell their products online in international markets. In this process, Amazon stands out as a critical…
We Are Bringing CGI Technology to Banner Ads
In recent years, outdoor advertising has undergone a significant transformation, offering innovative methods for brands to reach their target audiences creatively and effectively. One of…
How to Design Effective Social Media Campaigns: Successful Examples and Tips
Social media campaigns are a critical tool for enhancing a brand’s online presence and building strong connections with its audience. However, creating a successful social…
Instagram Marketing: Boost Your Brand Awareness with Visual Content
Instagram has become a powerful platform for businesses looking to enhance their visibility and connect with their audience through visual storytelling. To use Instagram effectively,…
Software Development in 2024: Emerging Technologies and Application Areas
The world of software development is rapidly evolving, with new technologies and methodologies shaping the landscape each year. 2024 is no exception. Businesses need to…
Data Analytics and Big Data: New Opportunities for Businesses
In the digital age, data has become one of the most valuable assets for businesses. The increasing volume and variety of data have created a…
Digital Transformation Strategies: Preparing Companies for the Future
Digital transformation is the process of strategically using technology to restructure business models, operational processes, and customer interactions. This transformation is crucial for companies to…
Crisis Management and Social Media: How to Handle Negative Situations
Social media can be a powerful tool for brands but can also pose significant risks during crisis situations. A poorly handled crisis on social media…
Augmented Reality in the Retail Sector: Innovation in the Shopping Experience
Augmented reality (AR) stands out as an innovative technology that transforms the shopping experience in the retail sector. By allowing consumers to virtually try on…
Digital Marketing Trends and Expectations in the E-Commerce Sector for 2024
The e-commerce sector continues to evolve with the dynamic nature of digital marketing strategies. 2024 stands out as a year driven by rapid advancements, where…
Social Media Conversion Rate Optimization: Ways to Increase Sales
Social media provides a platform for brands to reach broad audiences and engage with them, but turning that engagement into sales requires conversion rate optimization.…
Agile and Scrum in Software Project Management: Ways to Enhance Efficiency
Effectively managing software projects is crucial in today’s fast-paced business world. Agile and Scrum methodologies are modern approaches designed to manage projects more efficiently. In…
A New Era in Data Analysis with Looker Studio Pro
The rapid development of the digital world necessitates the use of more advanced tools for data management and analysis by businesses. In this context, Looker…
What You Need to Know About Noon, the Largest Marketplace in the Middle East
The Middle Eastern e-commerce market is rapidly growing, and one of the key players driving this growth is Noon. Here are some essential points you…
Precision Targeting: Powerful Programmatic Advertising Strategies
Programmatic advertising offers a range of targeting options that enhance the efficiency of digital advertising and make reaching the target audience more precise. These targeting…
Programmatic Advertising: The Intelligent Evolution of Digital Advertising
The impact of technology and data-driven approaches in the field of digital marketing and advertising is continually increasing. In this context, programmatic advertising stands out…
Amazon PPC Advertising: Tips for Successful Campaigns
Amazon PPC (Pay-Per-Click) ads are an effective way to boost your sales and increase brand awareness. However, running a successful campaign requires strategic approaches and…
Basic Steps for Selling on Zalando
Zalando stands out as an important platform for e-export because it offers: Before you start, it’s important to understand the platform’s business model, target audience,…
Programmatic Digital Outdoor Advertising
In today’s digital world, programmatic technologies are becoming increasingly important for enhancing the effectiveness of advertising and reaching the target audience more accurately. At Marker…
What We Do at Shopify | Shopify Partner Agency
Success in the world of e-commerce hinges on choosing the right platform. At Marker Groupe, we offer unique e-commerce experiences to our clients thanks to…
What is Rebranding?
Rebranding is the process of changing the existing image or identity of a company, product, or service. This process involves redefining the company’s marketing strategies,…
ERP Integration on Shopify
With the growth of e-commerce, businesses are turning to integrated solutions to enhance their efficiency and manage operations more smoothly. While Shopify stands out as…
What is Green Technology? A Guide to Eco-Friendly Business Models
Green technology refers to innovative solutions and applications that support environmental sustainability, focusing on conserving natural resources and reducing carbon footprints. This technology is associated…
Successful E-export Strategies: A Step-by-Step Guide for Brands
E-export is a great opportunity for brands to expand into international markets and increase their sales. With the right strategies, you can reach customers worldwide…
What is Amazon FBA (Fulfillment by Amazon) and How to Use It?
Amazon FBA is a service that elevates your e-commerce business and offers many advantages for sellers. FBA stands for “Fulfillment by Amazon.” With this service,…
Digital Advertising in the Education Sector: Ways to Improve Customer Experience
Digital advertising has become an effective tool for reaching prospective students and increasing brand awareness in the education sector. Through digital platforms, educational institutions aim…
Creating a Social Media Strategy: Set Your Goals and Achieve Success
In today’s digital age, social media plays a crucial role in business success. Developing an effective social media strategy is essential for reaching your goals…