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Programmatic Advertising: The Intelligent Evolution of Digital Advertising
The impact of technology and data-driven approaches in the field of digital marketing and advertising is continually increasing. In this context, programmatic advertising stands out…
Amazon PPC Advertising: Tips for Successful Campaigns
Amazon PPC (Pay-Per-Click) ads are an effective way to boost your sales and increase brand awareness. However, running a successful campaign requires strategic approaches and…
Basic Steps for Selling on Zalando
Zalando stands out as an important platform for e-export because it offers: Before you start, it’s important to understand the platform’s business model, target audience,…
Programmatic Digital Outdoor Advertising
In today’s digital world, programmatic technologies are becoming increasingly important for enhancing the effectiveness of advertising and reaching the target audience more accurately. At Marker…
What We Do at Shopify | Shopify Partner Agency
Success in the world of e-commerce hinges on choosing the right platform. At Marker Groupe, we offer unique e-commerce experiences to our clients thanks to…
What is Rebranding?
Rebranding is the process of changing the existing image or identity of a company, product, or service. This process involves redefining the company’s marketing strategies,…
ERP Integration on Shopify
With the growth of e-commerce, businesses are turning to integrated solutions to enhance their efficiency and manage operations more smoothly. While Shopify stands out as…
What is Green Technology? A Guide to Eco-Friendly Business Models
Green technology refers to innovative solutions and applications that support environmental sustainability, focusing on conserving natural resources and reducing carbon footprints. This technology is associated…
Successful E-export Strategies: A Step-by-Step Guide for Brands
E-export is a great opportunity for brands to expand into international markets and increase their sales. With the right strategies, you can reach customers worldwide…
What is Amazon FBA (Fulfillment by Amazon) and How to Use It?
Amazon FBA is a service that elevates your e-commerce business and offers many advantages for sellers. FBA stands for “Fulfillment by Amazon.” With this service,…
Digital Advertising in the Education Sector: Ways to Improve Customer Experience
Digital advertising has become an effective tool for reaching prospective students and increasing brand awareness in the education sector. Through digital platforms, educational institutions aim…
Creating a Social Media Strategy: Set Your Goals and Achieve Success
In today’s digital age, social media plays a crucial role in business success. Developing an effective social media strategy is essential for reaching your goals…
Facebook Account Security and Protection Against Malware
The security of Facebook accounts is one of the most significant issues facing internet users today. The hijacking of social media accounts can lead to…
Instagram’s New Ad Format: Ad Breaks
Instagram has introduced a new ad format aimed at enriching user experience and providing content creators with more opportunities to earn revenue: “Ad Breaks.” This…
Google Analytics 4 and Meta Advertising Platform Integration
In the world of digital marketing, accurately analyzing and reporting data is one of the cornerstones of running successful campaigns. The integration of Google Analytics…
The Use of Robotic Process Automation (RPA) in Business Processes
In today’s business environment, companies are increasingly turning to various automation solutions to enhance efficiency, reduce costs, and minimize errors. One such solution is Robotic…
Why You Should Choose Shopify for Your E-Commerce Security
In the world of e-commerce, security is one of the most critical elements for managing a successful online store. Shopify stands out as a powerful…
B2B Marketing on LinkedIn: Expanding Your Professional Network and Building Reputation
LinkedIn is one of the most effective platforms for establishing professional connections and implementing B2B marketing strategies. You can leverage LinkedIn to enhance your brand’s…
10 Strategic Steps in Online Sales
In today’s world, making online sales is becoming increasingly important. Whether you are a small business owner or part of a large company, selling your…
Where Should You Start with E-Exporting?
The world of e-commerce offers limitless opportunities for businesses. However, for those looking to expand on a global scale, e-exporting can be a real game-changer.…
7 Reasons to Switch from IKAS to Shopify
E-commerce businesses need to choose the right platform to sustain and grow their online success. Many businesses using IKAS should consider transitioning to Shopify to…
Managing E-Export Processes in Germany Guide
Germany stands out as an attractive market for international businesses due to being the largest economy in Europe and having a robust e-commerce infrastructure. However,…
Advantages and Step-by-Step Guide to Moving Your Store to Shopify
Choosing the right platform for e-commerce businesses is crucial for success. Shopify is a preferred option for many businesses due to its user-friendly interface, powerful…
Shopify Amazon Integration: It’s Time to Grow Your Business
For businesses aiming to succeed in the e-commerce world, having a presence on a massive platform like Amazon is highly important. One of the most…
How to Dropship with Shopify?
Dropshipping is a popular way of making profit by selling products online. This business model allows you to make a profit by sourcing products through…
How to Prepare a Performance Marketing Media Plan?
A performance marketing media plan is a strategic document aimed at promoting a product or service to its target audience to achieve specific objectives. This…
Evolution of Retailin Germany: Is It an Opportunity for Turkish Textile Chains?
Last week, the bankruptcy filing of Germany’s most prestigious retail company, KaDeWe, came as a shock to many Germans. However, for some, it wasn’t surprising.…
Google Introduces CMP Partner Program – A New Step in Cookie Management
Google has introduced the “Google CMP Partner Program” to enhance interaction and collaboration in the Cookie Management Platform (CMP) domain. This new program includes a…
Google Updated its Cookie Policy within the Scope of GDPR!
Google has announced that it has updated its cookie policy in accordance with the General Data Protection Regulation (GDPR) applicable in Europe. The revised policy…
CGI Marketing: A Journey into the Future of Digital Marketing
In today’s rapidly advancing technological landscape, marketing strategies are constantly evolving. One recent example of this evolution is the emergence of a new digital marketing…