Social Media
The regulations published in the Official Gazette make it mandatory for all institutions and professionals operating in the healthcare sector to urgently review their websites, social media, and all digital communication channels.
At Marker Groupe, we are fully aware of how critical it is to ensure your brand’s legal compliance and protect its reputation. These new regulations are not just rules; they also serve as a confirmation of the sector’s responsibility to safeguard public health and prioritize ethical principles.
Essence of the Regulation: What Commitments Are You Undertaking?
The published “Declaration of Commitment” document outlines the fundamental ethical and legal framework that healthcare professionals must adhere to in their informational activities. You must ensure that your website and all promotional materials comply with these commitments:
⚠️ Avoid Absolute and Guaranteed Claims: Any statements promising a definite cure or guaranteed results for diseases, or presenting outcomes as absolute, are strictly prohibited.
🚫 Do Not Produce Misleading or Exaggerated Content: Exaggerated claims that induce panic, mislead individuals, or exploit gaps in knowledge without scientific evidence are not allowed.
⚖️ Respect Scientific Boundaries: Information provided must remain within the limits of professional expertise and field of practice. Citations from scientific publications cannot be used in a misleading manner.
🙅♀️ Do Not Direct Patients: Directing patients to a specific doctor, individual, or healthcare institution is prohibited.
Administrative Penalties for Non-Compliance Are Serious! So, Is Your Website Legally Compliant Under the New Regulations?
Penalties for violations of the regulation rank among the most severe in the sector. The “Administrative Penalty Form” clearly shows that non-compliance in your website content can have serious consequences:
| Violation | Minimum Fine | Other Penalties |
|---|---|---|
| Violation of Core Principles | 1% of Gross Service Revenue | Suspension of clinical activities for 10–90 days |
| Misuse of Visuals/Content | 1% of Gross Service Revenue | Suspension of clinical activities for 10–90 days |
| International Health Tourism Violation | 1% / 2% of Gross Service Revenue | Revocation of health tourism authorization certificate |
Important Note: Fines are calculated as a percentage of the gross service revenue from the previous month and are increased at the beginning of each calendar year according to the revaluation rate under Article 11 of Law No. 3259.
This means that a violation does not only result in a financial penalty, but can also lead to suspension of your healthcare facility’s operations and, if you operate internationally, revocation of your authorization certificates.ektir.
How Can Marker Groupe Assist You?
Bringing your digital presence into regulatory compliance can be a complex process. At Marker Groupe, we are here to guide you through every step:
Regulatory Compliance Review: We thoroughly examine your website and all digital channels, reviewing existing content against the Declaration of Commitment and Administrative Penalty Form.
Risky Content Identification and Revision: We identify sections containing risky expressions such as “definite cure,” “guarantee,” “best,” “unique,” or methods lacking legal or scientific basis, and rewrite them fully in line with legal requirements.
Ethical and Scientific Language Adaptation: We ensure your content is restructured using language grounded in honesty, impartiality, and credibility, based on scientific and clinical evidence.
Your website is more than a showcase it reflects your legal responsibilities. Act now to avoid putting your operations at risk and, most importantly, to maintain the trust of your patients.n.
To learn more about Marker Groupe’s development services, visit MarkerGroupe.com or reach out to us via hello@markergroupe.com.
