Social Media
On June 25th, Marker Groupe proudly participated in the Amazon Ads Masters Partner event. As one of the few certified partner agencies in Turkey, we had the opportunity to dive deep into Amazon’s advertising vision. The event highlighted five key pillars shaping the future of digital advertising:
Amazon DSP: Powerful Targeting with Amazon’s Unique Data
The Power of Amazon Lies in Its Data
Amazon DSP offers advertisers targeting capabilities that go far beyond brands selling only on Amazon. By leveraging vast data derived from Amazon’s extensive product ecosystem, it becomes possible to analyze what, when, and where users are shopping — with precision.
Signal Sources and Reach in Turkey
Amazon collects data from platforms like Prime, Amazon.com, Twitch, Fire TV, and IMDb. This allows advertisers to reach approximately 17 million users in Turkey. With its unrivaled audiences, Amazon significantly expands the boundaries of targeted advertising.
Advertising on Amazon Delivery Boxes
Amazon DSP extends digital advertising into the physical world. Brands can place ads directly on Amazon’s delivery boxes, offering a unique and creative touchpoint with customers at the moment of product delivery — a compelling model for brands seeking high visibility.
Amazon Pixel for Website Conversion Tracking
Amazon DSP isn’t limited to brands selling only on Amazon. Brands can integrate the Amazon Ads pixel into their own websites, enabling them to track traffic and conversions generated by their ads in detail. This makes it easier to measure the effectiveness of Amazon DSP campaigns and optimize accordingly.
Amazon Marketing Cloud: Transparent Campaign Performance Reporting
Amazon Marketing Cloud (AMC) provides advertisers with advanced campaign measurement tools, allowing them to analyze performance at the user level. This cloud-based system combines all interactions users have with ads, offering meaningful insights. It’s one of Amazon’s most powerful tools for top-tier optimization and cross-channel analysis.
Twitch Ads: The Digital Stage of Gen Z
Not Just for Gamers – A Platform for Everyone
Twitch has grown far beyond gaming, becoming a hub for just chatting, music, education, and more. With over 1.5 billion global users, Twitch is one of Gen Z’s go-to platforms for digital content.
Ad Formats on Twitch
Highlighted through the Springers case study, the Twitch ad models showcased at the event included:
- Premium Video Ads
- Display Ads
- Homepage Headliner
- NYX Selfshot Commercial
- Tournament Sponsorships
Non-Endemic Sales: A New Sales Model Powered by Amazon Data
Sales Strategies Beyond Product Categories
Amazon offers massive opportunities not only for sellers on the platform but also for brands in unrelated sectors. Non-endemic brands can leverage Amazon’s deep behavioral data to build highly effective sales strategies.
Legal and Detailed Data Usage
Amazon’s data usage strictly adheres to legal frameworks and is analyzed at the micro level, enabling precise and results-driven marketing campaigns.
Amazon Sponsored Ads: Tailored Advertising for Active Sellers
Sponsored Products, Brands, and Display
Amazon Sponsored Ads are available exclusively to brands that actively sell on Amazon. The system includes three main types:
- Sponsored Products: Product-based ad model
- Sponsored Brands: Ads focused on increasing brand awareness
- Sponsored Display: Visual-based campaigns focused on retargeting
Brand and Product Engagement
With Sponsored Brands, you can create a storefront for your brand, while Sponsored Products allow you to highlight individual items. Using these two models together is ideal for brands looking to increase both brand awareness and sales simultaneously.
At Marker Groupe, we continue to stay at the forefront of Amazon Ads innovations. Through our partner agency identity, we empower brands with data-driven strategies and advanced targeting tools to help them thrive within the Amazon ecosystem.
