Google has announced that it has updated its cookie policy in accordance with the General Data Protection Regulation (GDPR) applicable in Europe. The revised policy focuses particularly on more effective protection of personal data of users in the European Economic Area (EEA) and the United Kingdom.
The changes aim to further align Google with the EU User Consent Policy. This policy provides a detailed framework, especially regarding the use of cookies for personalized advertising and various measurement purposes.
Google’s new policy under GDPR aims to provide users with more transparency and control over personalized advertising and cookie usage. The updated policy strengthens the consent process by offering users more detailed information on how cookies will be used.
This update also seeks to ensure closer compliance with GDPR and the ePrivacy Directive while continuing collaboration with publishers and advertisers using Google’s advertising services.
Google reiterates its commitment to protecting users’ personal data, prioritizing user privacy, and maintaining data security.
The update aims to contribute to a safer online experience for Google’s European users and brings more transparency to the online advertising ecosystem.
For more detailed information, you can find it here.
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